The Ad Review Centre gives you more transparency and control over the ads that appear on your site. It supports ads of all targeting types (contextual, personalised and placement). You can review individual ads after they're shown and choose whether you want to continue showing them on your pages.
In this article
To get started, check our guide to review ads using the Ad Review Centre.
Open the Ad Review Centre
- Sign in to your AdMob account at https://apps.admob.com.
- Click Blocking controls.
- Click Go to Ad Review Centre.
If this is your first time using the Ad Review Centre, you may need to click Enable.
Find your way around
| 1. Filters | Allow you to narrow your search by status: Unreviewed, Allowed or Blocked. |
| 2. Filter or search | Allows you to search for specific ads by text or use additional filters to find ads. |
| 3. Search by image | Allows you to find and block an ad from its image. Upload a single PNG file under 3MB. Learn more about image search. |
| 4. Select all | Allows you to make bulk changes like 'Block', 'Block and report' or 'Mark as reviewed' to all ads on the current page. |
| 5. Sort by | Allows you to choose how ads are sorted. |
| 6. Ad viewing area | Allows you to review pages of ads at a time. You can then use the controls at the bottom to choose how many ads you want per page, and to move between pages. |
| 7. View ad details | Click an ad to view ad details such as images/format creatives, metadata, metrics, related ads and more. Learn more about reviewing ads in the detail view. |
| 8. Block an ad | Allows you to quickly block an ad. |
| 9. More actions | Additional actions such as blocking and reporting an ad or finding similar ads. |
Frequently asked questions
When you block an ad by advertiser URL or by ad category, you may still find that ad awaiting review in the Ad review center. This is because in the Ad Review Centre we show all ads that have received at least a small number of impressions in the last 30 days.
As such, an ad blocked by URL or category isn't immediately removed from the Ad Review Centre as it still has old impressions from the last 30 days. Instead, the ad moves down the list of ads for review (which are ranked by the number of impressions that they've received) until it no longer receives enough impressions to meet the minimum threshold and drops off the list.
There may be a delay of up to 24 hours between the time you block any ad and the time that ad is no longer eligible to run on your site. This is true whether the ad has been previously approved or only implicitly allowed.