The Google Ads campaigns report is a pre-made detail report that shows how effective your Google Ads campaigns were at driving traffic and conversions to your website or app.
Note: This article describes the default report. You can customize the report by applying filters or comparisons or by changing the dimensions, metrics, or charts. Learn more
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View the report
- Open the Google Analytics mobile app.
- From the top left, tap
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- In the Reports section, tap Life cycle or Business objectives.
- Tap Acquisition.
- Open the Acquisition overview tab.
- Tap the Sessions by Session Google Ads campaign card.
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Note: The report is displayed only if Google Ads campaign data is available.
Dimensions in the report
You will notice that each dimension includes the text "Session". "Session" indicates that the dimension describes a user's most recent session, regardless of whether they are new or returning. Learn more about scopes
The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.
| Dimension | What it is | How it's populated |
|---|---|---|
| Session Google Ads account name | The account name in Google Ads of the ad that led to a session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Session Google Ads ad group name | The ad group name in Google Ads of the ad that led to a session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Session Google Ads ad network type | The location where your ad was shown (google.com, search partners, display network) that led to a session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Session Google Ads campaign | The campaign that was associated with the start of a session that led to a session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Session Google Ads keyword text | The matched keyword that led to a session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Session Google Ads query | The search query that led to a session. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
| Metric | What it is | How it's populated |
|---|---|---|
| Average engagement time per session | The average engagement time per session. | This metric is populated automatically. |
| key events | The number of times users triggered a key event. | Populate this metric by marking an event as a key event. |
| Engaged sessions | The number of sessions that lasted 10 seconds or longer, or had 1 or more key events or 2 or more page or screen views. | This metric is populated automatically. |
| Engaged sessions per active user | The average number of engaged sessions per active user. | This metric is populated automatically. |
| Engagement rate |
The percentage of sessions that were engaged sessions. Learn more Engagement rate = engaged sessions / total sessions Engagement rate is the inverse of bounce rate. |
This metric is populated automatically. |
| Event count | The number of times users triggered an event. | This metric is populated automatically. |
| Events per session | The average number of events per session. | This metric is populated automatically. |
| Sessions |
The number of sessions that began on your website or application. A session is a period of time during which a user interacts with your website or app. A session initiates when a user either:
By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last. |
This metric is populated automatically. |
| Total revenue | The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. |
This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. Important: When setting up the purchase event, make sure you provide values for both the value and currency parameters. Otherwise, you won't see purchase data for the Total revenue metric.
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| Active users |
The number of distinct users who visited your website or application. A user is any user who has an engaged session or when Analytics collects:
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This metric is populated automatically. |