Set rich media creative properties

Here you can name your creative and check the type, compatibility, SSL, version, status, and Studio creative ID.

• Creative name: The name used in Campaign Manager 360 and in reports. Leave this field blank to use the file name of the asset.
• Type: The creative type will be automatically detected based on the assets.
• Compatibility: Rich media creatives are compatible with display or display interstitial placements. See compatibility by creative type.
• SSL: Whether or not your creative is SSL compliant.
• Version: The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one. Or, if you check the checkbox, the version number automatically increases by one when you save, regardless of whether you make changes to the creative. You can find reporting data on the performance of each version, as well as on the creative overall.
• Status: The status of your creative.
• Studio creative ID: (Studio creatives only) The ID of the creative in Studio.

• Mode: (Studio creatives only) The creative mode is automatically detected and set in Studio.
• Dimensions: The dimensions of the creative in pixels (width-x-height). Rich media creatives can only have one set of dimensions, which should match the asset. Interstitial creatives can resize to fit different screens and do not have dimensions.
• Assets: The .zip or .adz file that contains the creative files. See rich media asset guidelines.
• Creative files: (Studio creatives only) The creative files sent from Studio. These files can only be edited in Studio.
• Estimated file size: This is an estimate of the total file size of all your assets in this section.
• Backup image: If your rich media creative has a backup image, you will see it in the "Creative assets" section. The backup image is a standard image file that is served when a more advanced creative cannot be delivered. If the creative comes from Studio, the Studio user adds the backup image as part of creative design process. You can replace the backup image (or revert back to the original) at any time with the Replace link in this section.

This section always includes the file size, file name, dimensions, and artwork type of your primary creative asset or assets. These are read-only properties. The rest of the display properties vary by creative type.

See below for descriptions of primary asset properties.

Exits are any interaction with the ad that takes the user to a landing page. Rich media creatives can have multiple exits.

1. Set landing pages for exits in your rich media properties. These are default landing pages that will be used for these exits if you do not set any specific landing pages in the assigned ads. Remember to use different reporting labels for each exit, so that you can distinguish them in reports.

2. If you want to use different exits for a particular ad: open the ad and change the landing pages in the "Creative assignments" section, under "Landing page."

See the detailed steps below for help with exit settings.

Detailed steps to set exits

1. Click the landing page field to set destinations for each exit. You can select from advertiser landing pages or set a custom landing page. 

2. Enter different reporting labels to distinguish each exit in reports. Each label should be different. If two exits have the same label, you won't be able to tell them apart in reports.

3. Scroll to the right to set the target type and target settings. You can skip this for VPAID, because all VPAID exits open in a new window.

   • Target type: Browser or pop-up ad.

   • Browser window target: Choose which frame or window displays the creative: new window, current window, current frame, or parent frame. (The current frame is the frame in which the creative is clicked. The parent frame contains the current frame.)

4. Do you want to set different landing pages for a particular ad? Open the ad and change the destinations in the "Creative assignments" section, under "Landing page."

   • Click the link to Set landing pages per exit. To edit landing pages, hover over them and click the pencil icon. The landing pages here are the ones that Campaign Manager 360 will use for when this particular ad delivers your creative. You can select form campaign landing pages or set a custom landing page. 

   • If you see "Revert to creative URL" next to a landing page, that means it is different from the creative settings. You can click that link to revert it to the creative settings.

5. If your creative has a backup image, set exit details in the "backup" section. Choose a reporting label that identifies the asset as a backup.

   Note that backups in VPAID linear creatives use the URL you set in the assigned ad, not here.

6. Remember that if an assigned ad has different landing pages set for these exits, Campaign Manager 360 will use the ad-level landing pages. Open ads to check for landing pages (Ad > Creative assignments > Landing page column).

Counters log different user interactions, including mouse-overs, clicks, and video plays. Timers log durations, such as how long a user hovers over the ad, or the amount of time between when an ad loads and when the user leaves the page.

The "Name" and "Description" of counters/timers appears in your reports. These elements are added in Studio and only affect reporting, not ad serving.

Third-party URLs: You can use third-party tracking URLs to allow non-Campaign Manager 360 applications to track rich media creatives. Campaign Manager 360 includes these URLs in the ad tags that serve your creative. These URLs are only for third-party tracking. Campaign Manager 360 logs clicks and impressions for your ads by default.

• The easiest way to apply third-party URLs to your creatives is to leave these third-party URL fields blank and use event tags instead.

  • Event tags are a way to apply third-party URLs in bulk, across your campaigns. They track clicks, track impressions, and launch surveys for your third parties.

• If you want to differentiate impressions on the rich media and backup assets—or launch different surveys depending on the asset—you can also use the tracking URL fields in the creative as well (or in lieu of event tags). Enter different URLs in each field so that Campaign Manager 360 tracks them separately, or launches different surveys.

  • Warning: Do not use the same tracking URLs in your creative and your impression event tags. Event tags should use different URLs. Otherwise, Campaign Manager 360 will wrongly count impressions twice: once for the creative-level URL and once for the event tag.

Use custom ad tag parameters to pull keywords into your creatives and control creative behavior, such as how a creative expands or how it changes when the user hovers.

Enter your keywords or key-values in the Custom ad tag parameters section, under Creative parameters. Your Studio designer may know which key-values or keywords are needed.

Read more about using custom keywords and key-values in the Studio Help Center:

• Override creative settings for Rich Media ads

• Creative fields: You can apply "creative field" labels to your creative if you set them up in your advertiser. This can help you organize different sets of creatives. Learn how to set up creative fields

• Ads: This section simply lists ads that have your creative.