What's new: December 2020

Learn about new features and updates to Display & Video 360 from December 2020

Campaign and workflow updates

Display & Video 360 API update

The Display & Video 360 API now includes a search method for geographic region targeting options, as well as additional line item warnings and the ability to filter resources by last updated time. See the release notes for more details.

Sitelink extensions add more links to your TrueView for action line items. Sitelink extensions take people to specific pages on your site (for example a product, or store hours). When someone clicks or taps your links, they go directly to what they want to know or buy. Sitelink extensions give you the flexibility to change link text and URLs to keep them up to date for sales and special offers, without the need to create a new ad. Learn more

Support for Integral Ad Science custom positive segments

You can now use Integral Ad Science Context Control custom segment IDs for positive targeting by including them in the new “Context Control: Targeting” section in brand safety targeting. You can continue to use custom segment IDs for negative targeting by adding them to the “Context Control: Content Avoidance” section. Learn more

View third-party custom segments in brand control settings

Advertiser brand control settings now includes a new “Verification services” section that allows you to quickly see which line items have third-party verification services applied.

Creatives updates

Format information is now available to help you find and identify creatives

We’ve made some improvements to the creatives list, creative details, and line item creative assignment pages to make it easier to identify creatives by format. For example, you can now use the new “Format” column or filter when you need to differentiate between the two types of standard creatives: image creatives and HTML5 creatives.

  • New “Format” column and filter on your advertiser’s “Creatives” page and in the line item creative assignment panel.
  • The “Creative behavior” column and filter have been removed and replaced with the “Format” column.
  • “Format” has been added to the “Details” page for all creatives.
  • When using gallery view in your advertiser’s creative list or in the line item creative assignment list, “Type” has been replaced with “Format” below each creative thumbnail.

Insights updates

Suggestions available in line item details

In the line item details page, you'll now see suggestions that can help you resolve common problems, or improve performance. The suggestions will appear next to any affected settings.

Inventory updates

Planning tool updates

The planning tool in Display & Video 360 has a new look and feel, including:

  • New “Adjust your plan” window to quickly change the plan’s budget, reach percentage, and TRPs.
  • Plans are not associated with a single country or region.
  • You can now toggle specific settings per-product to override the plan settings.

Inventory source updates

For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.

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