Manage creatives

To add a single creative, click New creative, then select a creative type. Each creative type requires different assets and creatives must meet certain specifications. How to upload each creative type

Copy creatives

To make a copy of one or more creatives, use the Duplicate bulk action on the Creatives page. Learn what's copied when you duplicate a creative.

You can find creatives in Display & Video 360 by searching for any of the words in a creative's name. To search by name:

1. Click the search box in the Filter bar at the top of the Creatives page. If the Filter bar isn't visible, click Filter to open it.
2. Type all or part of a creative name.
3. Press Enter to search.

Search for hidden creative types

Some creative types are hidden to avoid cluttering the creatives list:

• Archived creatives
• Campaign Manager 360 1x1 tracking creatives
• Publisher hosted creatives

To include these creative types in your search results, you first need to apply the matching filter:

1. Click the search box. In the drop-down menu, click Archived, Publisher hosted creatives, or CM Tracking 1x1.
2. Click Apply. Only creatives that match the applied filter will be shown in the list.
3. Enter your search terms.
4. Press Enter to search. To go back to the list of non-hidden creatives, remove the filter.

Each creative has a unique creative ID, which you can use to quickly find and and open that creative. You can find the creative ID in 3 places:

• Open a creative. The creative ID is at the top of the page, next to "ID".
• Open an advertiser, then click Creative, then Creatives. If you're in gallery view, switch to list view, then find your creative in the list. You can find the creative ID in the ID column.
• Open a campaign, then click Combined. Expand an IO to see everything inside it. Find your creative in the list. The creative ID is to the right of the creative's name, in the ID column.

To find creatives more easily, you can narrow search results by filtering them.

1. Click the search box in the Filter bar at the top of the Creatives page. If the Filter bar isn't visible, click Filter to open it.
2. A drop-down menu appears below the search box with a list of filters. Click the filter you want to use:
   • AMP compatible: Creatives that are compatible with Accelerated Mobile Pages (AMP) inventory
   • Archived *: Archived creatives
   • Audit status by exchange: Creative approval status on a specific exchange
   • Authoring source: Products a creative was built with, if detected (currently only supports Ads Creative Studio)
   • CM Tracking 1x1 *: 1x1 tracking creatives synced from Campaign Manager 360
   • Dimensions: Creative dimensions (for example, 320 x 50)
   • DV360 status: Creative approval status in Display & Video 360 (for example: pending, approved, or rejected)
   • Dynamic: Data-driven creatives
   • Exchange status: Creative approval status for exchanges with their own review process
   • Fit to device: Whether creatives will scale to fit the width of the device they show on
   • Format: The format of the creative (for example, audio mixer, blank slate, or native video)
   • Policy: Whether a creative contains products and services related to certain advertising policies
   • Publisher hosted creatives *: Creatives hosted by the publisher
   • Responsive: Creatives that support more than one size
   • Source: Where the creative came from (Campaign Manager 360, a third-party ad server, or uploaded)
   • Status: Creative status, either active or paused
   • Tag type: Video tag type (VAST or VPAID)
   • Tag wrapping: Creatives with tags that are wrapped by a third-party verification service
   • Type: Creative type (for example, expandable, video, or native)
     
     * These creative types are hidden to avoid cluttering the creatives list. The only way to search for and view them is to apply the matching filter.
3. Select additional filter options, then click Apply. Repeat these steps to add more filters.
4. Only creatives that match all applied filters will be shown in the list. To go back to the full list of creatives, remove all filters.

If you're viewing your creatives in a list

1. Click the column that you want to use to sort.
2. To reverse the order, click the up arrow or down arrow .

If you're viewing your creatives in a gallery

1. In the top right, click the title of the current sort, like "Name" or "Created".
2. Click on the type of sorting you want.
3. To reverse the order, click the up arrow or down arrow .

Use bulk actions to quickly change the status of more than one creative at once.