Parallel tracking for YouTube & partners enabled after June 30, 2021
The deadline to adopt parallel tracking for YouTube & partners is June 30, 2021. Parallel tracking helps load your landing page more quickly. Customers are delivered directly to your landing page while click measurement happens in the background. This can reduce lost visits, leading to increased conversions and improved ad performance.
To ensure that customers are redirected to the correct location after clicking your ads, the final landing page defined in your click tracker and the landing page URL you set on an ad in Display & Video 360 need to be set to the same URL, including any tracking parameters. Changes to the landing page URL set on an ad will need to be reviewed. Learn how to prepare
Updates to Abusing the Ad Network policy
In May 2021, we will reorganize our Abusing the Ad Network policy for improved readability and understanding. Certain policy actions and corresponding messaging to Google advertisers will include updated policy names. These changes will impact what is currently restricted or prohibited per our policies. We will begin enforcing the policy updates on May 4, 2021. Learn more about what's changing
Media cost markup option for revenue models will soon be deprecated
The media cost markup option will soon no longer be an option for new revenue models due to low usage. Existing line items that use media cost markup will continue to be able to use this revenue model, but you won’t be able to create new line items with this setting.
New report templates will give insight into Display & Video 360 auction outcomes
You’ll soon be able to see customizable and granular details about how your campaigns are performing in auctions with two new report templates: Win Loss and Impression Loss in the standard report type. Use the data in these reports to inform your ongoing campaign optimization. In addition to the new templates, there will be 4 new metrics:
- Available Requests: The number of bid requests that were received before filtering occurred as a result of targeting
- Targeted Impressions: The number of bid requests that were considered eligible to bid on based on targeting
- Bid Responses: The number of responses that were sent by the advertiser. This may be lower than Targeted Impressions based on budget and pacing.
- Win Rate: Total impressions won divided by the total number of Bid Responses
Instant reporting will soon support additional metrics and dimensions
Instant reporting will soon support additional metrics and dimensions that were previously only available in offline reporting. You’ll see a message if a metric or dimension you select can’t load immediately, and an offline report will generate in the background while you continue to explore your instant report.
Partner and advertiser filters will soon be required for all offline reports
You’ll soon need to select at least one partner or advertiser filter in order to run an offline report. This should have minimal impact on your reporting workflows, since this filter is already automatically applied when you go to offline reporting from a Display & Video 360 partner.
Bid suggestions will soon be available in the Troubleshooter
Bid suggestions from the Intelligence Panel will soon be available in the Troubleshooter if your line items have impressions that are restricted by bids. You can reach more impressions by adjusting your bid or enabling an automated bid strategy by accepting these suggestions.
Custom bidding metrics will soon be available in the performance view of the Combined tab of a campaign
You’ll soon be able to see custom bidding metrics in the performance view of the Combined tab of a campaign, allowing you to quickly see custom bidding performance without creating an offline report. Data including impression value / cost will be available in-line for any line items that use a custom bidding algorithm.
Assign inventory packages to existing line items from Marketplace
You’ll soon be able to add inventory packages to existing line items directly from Marketplace. Instead of navigating to a line item and updating its inventory source targeting, you’ll be able to use a new menu to complete this action without leaving the Marketplace.