Assign creatives to a line item

1. Starting in an insertion order, open an existing line item or create a new one.
2. Scroll down to the Creatives section.
3. Click Assign creatives. The "Select creatives" window opens with the "Eligible" tab selected by default.
   • The "Eligible" tab is filtered to show all eligible creatives in your advertiser based on the line item type and creative requirements. You can add more filters to narrow down the list of creatives, but you can't remove the filters that are based on line item type and creative requirements.
   • If no creatives are eligible, you may need to first add creatives to your advertiser.
4. Check the checkboxes beside the creatives you want to use for the line item. To take a look at a creative before you assign it, you can hover over it and click Preview . If you're in list view, you can also switch to gallery view to see thumbnails of each creative.
5. (Optional) To review which creatives you've selected, click Assigned. Here you'll see creatives that are already assigned, as well as any creatives you just selected.
6. To confirm your changes, click Apply.
7. When you're done setting up the rest of your line item, click Save.

1. Starting in an insertion order, open an existing line item.
2. Scroll down to the Creatives section.
3. Click Assign creatives. The "Select creatives" window opens. To see only assigned creatives, click Assigned.
4. Uncheck the checkboxes beside the creatives you want to remove from the line item.
5. To confirm your changes, click Apply.
6. Save the line item.

Eligible creatives for each line item type

Creatives can only be assigned to compatible line item types. See which creative types are eligible for each line item type below.

Creatives must be published to be eligible. You can't assign draft creatives to any line item type.

Line items that target deals may have additional requirements that limit which creatives can be assigned. These requirements may include:

• Creative dimensions
• Duration
• Companion dimensions

If your line item uses automated bidding, Display & Video 360 will automatically include creatives in the optimization algorithm, in addition to many other attributes of the line item.

If your line item isn't using automated bidding, Display & Video 360 will try to rotate evenly between all possible creatives. However, you may notice there is a preference to the best performing creatives over time.