Campaign and workflow updates
Revamped environment and position targeting
We’ve introduced a revamped experience for environment and position targeting that allows you to target your ads with increased accuracy and granularity. You’ll see updates across Display & Video 360 to support this change, including:
- Revamped targeting settings when you’re creating or editing items individually or in bulk.
- Updated dimensions in Reporting that reflect the new targeting settings.
- A new version of Structured Data Files that supports the new targeting settings.
The previous targeting settings on all insertion orders and line items have been mapped to the revamped options so that all of your current targeting selections remain intact. All line items will continue to serve using these mapped settings. Learn more
Edit your plan settings
You can now edit your plan settings directly from each of your plans. Learn more
New advertiser "exceeded spend" alerts now available
Now Display & Video 360 advertisers can be notified with a custom "Exceeded spend threshold" alert when an advertiser has spent more than a certain amount in the previous day. You can use this alert as a reminder to review your insertion orders' and line items' budgets to prevent accidental overspend. Learn more
Outcome based buying now available
In Display & Video 360 you can now change the billable outcome of your campaign to increase its overall performance. When you pay for an outcome other than impressions (like clicks) you'll spend less time analyzing metrics that aren't important to you (for example, stop looking at impressions if you only care about clicks). You'll also reduce the risk of paying for impressions that don't lead to your preferred outcome. Learn more
YouTube channel linking has moved to the renamed Other Linked Accounts tab
YouTube channel linking for Display & Video 360 advertisers has moved from the Settings > Basic Details tab to the Settings > Other Linked Accounts tab. This tab was previously called Google Ads Linked accounts.
Creative updates
Native creative formats are now in Ad Canvas
When you create a new native creative, you’ll notice a new, more intuitive creative building experience. In Ad Canvas, you’ll see a real-time preview of your creative as you build it. All three native formats (video, display, and app install) now use this new workflow. Learn more
Find Campaign Manager tracking 1x1s in Display & Video 360
Use the new CM Tracking 1x1 filter to find Campaign Manager 1x1s in your advertiser’s Creatives list. Learn more
Audience updates
Campaign Activity Audiences now support ActiveView metrics
You can now create audience lists based on how users have engaged with media campaigns using ActiveView metrics. Learn more
Inventory updates
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.