Set up conversions with a URL

Use this method if you can count a view of a specific webpage as a conversion, and you don’t need to customize your tag with conversion value, transaction IDs, enhanced conversions parameters, such as email address and phone number or other custom parameters.

1. If you see a list of suggested URLs, you can click Accept Suggestion to track one of the suggested URLs as a conversion.
2. To add your own URL, click Add URL.
   • Select the conversion goal that best matches the URL you’d like to track as a conversion.
   • Select the option that best matches your URL: (for example: mydomain.com/home).
     • URL is (for example: default, exact match)
     • URL starts with (for example: mydomain.com…)
     • URL contains (for example: mydomain.com/home…)
   • Enter the URL of the conversion page on your website. For example, a “Thank you” page after a purchase, or a click that subscribes to your newsletter or service.
   • Click Add.
3. Click Settings if you’d like to edit the settings for any of the URLs you added:
   • Next to “Goal and action optimization”, you can choose the goal the conversion counts towards from the drop-down menu.
   • Click Conversion action optimization options to determine whether this is a primary action for bidding optimization and reporting, or a secondary action used for observation.
   • Next to “Conversion name”, enter a name for the conversion you’d like to track, such as “newsletter sign up” or “wedding bouquet purchase”. This will help you recognize this conversion action later in conversion reports.
   • Next to “Value”, select how to track the value of each conversion.
     • Use the same value for each conversion. Enter the amount each conversion is worth to your business. The default is the absolute value 1, but if you sell only one kind of item at the same price, enter the dollar value.
     • When setting up your conversion action using codeless website conversion tracking, you can’t set up value tracking using different values. You can only add value reporting using different values to website conversion actions that you have set up using the conversion event snippet.
     • Don't use a value for this conversion action (not recommended).
   • Next to “Count”, select how to count these conversions.
     • Every: This setting is best for sales, when every conversion likely adds value for your business.
     • One: This setting is best for leads, such as a sign-up form on your website, when only one conversion per ad click likely adds value for your business.
   • Click Click-through conversion window to select how long to track conversions after an ad interaction from the drop-down. For Search, Shopping, and Display campaigns, the window can be up to 1 to 90 days. Learn more about conversion windows
   • Click Engaged-view-through conversion window to select how long to track view-through conversions from the drop-down. For Search, Shopping, and Display campaigns, the window can be up to 1 to 30 days.
   • Click Attribution model. Attribution models can give you a better understanding of how your ads perform and can help you optimize across conversion journeys. Learn more about Attribution models
   • Click Save and continue.
4. Click Save and continue.

If you’ve set up a Google tag, you’ll see a screen confirming that your conversion action is now set up. You’re now done. If you’ve chosen to dynamically track transaction-specific values you’ll still need to modify your code.

If you haven’t yet, you’ll need to set up your Google tag or Set up your Google tag using Google Tag Manager.