This article provides instructions on how to link and unlink Shopify with your Google Ads account. There are two methods to choose from.
The recommended method is to install and use the Google & YouTube app on Shopify. The app allows you to easily connect and integrate your Shopify account with your Google Ads account so that your Shopify store information, customer lists, and product data are all automatically shared and synced with Google.
Another method is available if you prefer not to use the Google & YouTube app but still want to link your Shopify store data and use Google’s Customer Match to reach and re-engage with your customers. Follow the steps below.
How it works
You can connect Shopify on your serving account and on your Google Ads Manager account with Customer Match. Note: Make sure any Shopify store data meets the requirements for using Customer Match.
Link Shopify and Google Ads
Use the following steps to link to Shopify and Google Ads:
- In your Google Ads account, click the Tools icon
.
- Click Data manager.
- From the “Connected products” tab, scroll down to Featured products.
- Click Search all to find Shopify. After you’ve found Shopify, click Details and Link Shopify in the next window. The next window provides the ability to directly link Shopify or link to Shopify Via Zapier.
- Select the option you want based on the data you may like to import.
- Click Continue in the next window you will be prompted to click Authorize to continue with the integration.
- When you click Create data integration you'll be redirected to the Shopify page where you can log into your Shopify account.
- Complete the steps on the Shopify website.
You can now import conversions or audiences (Customer Match) from Shopify.
Unlink Shopify and Google Ads
- In your Google Ads account, click the Tools icon
- Click Data manager.
- Under “Featured products”, find Shopify and click Details.
- Find the channel and click Unlink in the “Action” column.
Note: After you unlink Shopify and Google Ads, any imported conversions and audiences will stop updating.
Related links
About Product Linking
- About the “Linked accounts” page and Product Linking
- Product Linking: Link your Google Products during the Enhanced Onboarding Experience
Google Products
- Product Linking: Link your Google Business Profile to Google Ads
- Product Linking: Link Ads Creative Studio and Google Ads
- Product Linking: Link Ads Data Hub and Google Ads
- Product Linking: Using Google Analytics and Google Ads together
- Product Linking: Link Hotel Center and Google Ads
- Product Linking: Link a Google Ads account to Merchant Center
- Product Linking: Link Google Marketing Platform and Google Ads
- Product Linking: Link Optimize and Google Ads
- Product Linking: Link Google Play and Google Ads accounts
- Product Linking: Link Search Console and Google Ads
- Product Linking: Link YouTube channels and Google Ads accounts
