With the paid and organic report, you can see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online.
To view the paid and organic report, you must have your Search Console account linked to your Google Ads account. This article shows you how to link the two accounts. For more background about the paid and organic report, read About measuring paid and organic search results.
Before you begin
Here are some requirements before you link your Search Console and Google Ads accounts.
- You must have administrative access to the Google Ads account that you want linked to the Search Console account.
- You’ll need a Search Console account. If you don’t have one, you can set one up at anytime on the Search Console site.
- Your account must be listed as an owner of the website associated with the Search Console account.
- If you’re not listed as an owner of the Search Console account, a request for access to the website will be sent to the current owner when you try to link your Google Ads account to the website.
Link your Search Console and Google Ads accounts
- In your Google Ads account, click the Tools icon .
- Click Data manager.
- Under “Featured products”, click Search Console.
- Click Proceed. Then use the steps in the next sections depending on whether you own the site or it's a new site.
For sites you own
- Scroll down to “Link other sites you own”.
- Under the “Action” column, click Link.
For new sites
- If you already have linked website, click the plus button to create a new link.
- Enter the URL of the website you want to link to your Google Ads account, but make sure that you add one version with “” and another version without “” (for instance, “example.com” as well as “example.com”). You don’t need to specify HTTP or HTTPS.
- Click Link site.
- You’ll then see one of the following:
- If your Google Ads account is listed as an owner of this website on the Search Console account, you’ll see “Linked” in the Status column to show that the link was successfully created.
- If your Google Ads account is not listed as an owner of this website on the Search Console account, you’ll see “Requested” in the Status column. A request for access to the website will be sent to the current owner and the link will be created once the owner grants access.
- If there’s no owner listed for the website you're trying to link, you will see an error
Unlink Search Console from Google Ads
- In your Google Ads account, click the Tools icon .
- Click Data manager.
- Under “Featured products”, click Search Console.
- Click Proceed.
Related links
Search Console Related links
- About Search Console
- About measuring paid and organic search results
- Understanding the search terms report
About Product Linking
- About the “Linked accounts” page and Product Linking
- Product Linking: Link your Google Products during the Enhanced Onboarding Experience
Google Products
- Product Linking: Link your Google Business Profile to Google Ads
- Product Linking: Link Ads Creative Studio and Google Ads
- Product Linking: Link Ads Data Hub and Google Ads
- Product Linking: Using Google Analytics and Google Ads together
- Product Linking: Link Hotel Center and Google Ads
- Product Linking: Link your Merchant Center and Google Ads accounts
- Product Linking: Link Google Marketing Platform and Google Ads
- Product Linking: Link Optimize and Google Ads
- Product Linking: Linking Google Play and Google Ads accounts
- Product Linking: Link YouTube channels and Google Ads accounts
Google Partners
- Product Linking: Link Customer Match partners and Google Ads
- Product Linking: Link to Hubspot via Zapier
- Product Linking: Link Salesforce and Google Ads accounts
- Product Linking: Link Shopify to Google Ads
- Product Linking: Link Zapier and Google Ads
- Product Linking: Link Zapier during campaign creation