[GA4] Product Linking: Link Optimize and Google Ads

Step 1: Link Google Ads to Analytics

The first step is to link Google Ads to Analytics. Follow the directions for either Google Ads or Analytics.

Step 2: Enable Optimize sharing

After Google Ads and Analytics are linked, you can enable Google Ads for Optimize. Choose an option below based on your Google Ads account type.

Step 3: Link Optimize to Analytics

The final step is to verify that your Optimize container is linked to the same Analytics property that you linked to from Google Ads in Step 1. This is usually done when setting up an Optimize container. Learn how to Link Optimize to Analytics.

Disabling Optimize sharing

To disable Optimize sharing, you must have administrative access to a Google Ads account.

1. In your Google Ads account, click the Admin icon .
2. Click Linked accounts.
3. Under "From Google", find "Google Analytics (GA4) and Firebase", then click Manage and link.
4. Click the toggle next to "Google Optimize sharing turned on".

When you turn off Optimize sharing, Optimize experiments targeting ads or keywords from the affected Google Ads account stop including new users. While an affected experiment continues to run, experiment sessions will still be counted for users who were first included in the experiment when the sharing was turned on. An affected experiment's targeting configuration in Optimize will no longer display the names or statuses of the targeted Google Ads entities.