You can display your products in 3D and augmented reality (AR) on free listings by attributing your existing Manufacturer Center product feed with a link to your 3D model. This article explains how the feature works, and how to show your content on Google surfaces.
Important: To display your products in 3D on Shopping Ads, your 3D assets must be uploaded in Merchant Center. 3D assets uploaded in Manufacturer Center are not used for ads. Learn more about displaying your products in 3D using Merchant Center.
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Benefits
- Augmented reality helps your customers to visualize your product in a real environment, like their living room, and have a better understanding of what they are purchasing.
- The 3D model enables shoppers to see products from every angle, and even zoom-in to view the details.
- 3D and augmented reality (AR) products often have strong customer engagement and receive more interactions compared to products with 2D images, which can help to increase quality clicks.
[virtual_model_link] attribute for home goods and shoes only. The attribute is limited to products sold in the US and may start showing on Google Search within 2 weeks of being added to your feed.How it works
Manufacturers can create 3D and AR models of their products on their own, or with the help of partners such as CGTrader, Epigraph, Ocavu, and VNTANA.
When your 3D model is ready, use the 3D Model Link [virtual_model_link] attribute to provide Manufacturer Center with the link (URL) to your hosted model.
- If you’re a brand owner without a Manufacturer Center account, you need to set up an account first to participate in 3D/AR experiences.
- If you’re a brand owner or data partner and already use both Merchant Center and Manufacturer Center, you can update your Merchant Center feed with the URL links to your hosted 3D models and synchronize the feed with Manufacturer Center.
- If you’re a data partner, you can submit product feed data that contains the URL of the hosted 3D asset on behalf of your client brands in Manufacturer Center. Learn more about getting started with a Data Partner account.
After you’ve connected the appropriate accounts and provided the necessary links, 3D and AR assets will be eligible to serve in free listings.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting.
For details on when and how to submit values in English, learn more about submitting your product data.
| Type | URL (Must start with "http://" or "https://") |
|---|---|
| Limits | Up to 2000 characters |
| Supported file formats | glTF (.gltf), and GLB (.glb) |
| Repeated field | No |
| File format | Example value |
|---|---|
| Text (TSV) | https://google.com/products/xyz.glb |
| XML (Feeds) |
|