Link your Merchant Center to your Manufacturer Center to sync your product data. Linking to a Merchant Center has several benefits, including streamlined feed creation and analytics.
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Get Started
After you link, products for verified brands in Manufacturer Center are synced with Merchant Center. To avoid syncing issues, make sure that your Manufacturer Center is verified and approved and that your brands are approved in Manufacturer Center. Learn more about brand verification and approval.Send the link request from Manufacturer Center
In your Manufacturer Center, click the tools icon
, and then click Account linking.
Click the Merchant Center tab.
Click the plus
button.
- If you have access to the Merchant Center to be linked, select or enter the Merchant Center account ID.
- If you don’t have access to that Merchant Center, you’ll need to enter the Merchant Center account ID.
Click Send request.
Approve the link request from Merchant Center
In your Merchant Center, click the tools icon
, and then click Apps and services.
Find the correct request in the table, and then click View request.
Click Approve.
Next Steps
After your link request is approved, you'll need to wait up to a day for your products from Merchant Center to be available in Manufacturer Center. Analytics for your products may require an additional 3 to 4 days to be synced. Once linked, your products in Manufacturer Center will be updated daily with product data from Merchant Center.
- Your data is synced from Merchant Center to Manufacturer Center only. Changes that you make in Manufacturer Center don’t sync with your Merchant Center. Only existing products in Manufacturer Center that are also in Merchant Center are updated during synchronization.
- As long as at least one product is synced, you’ll see a new feed created in the “Feeds” page in Manufacturer Center. This feed represents the data coming from your Merchant Center. The name of the feed is the same as the linked Merchant Center. Although you can’t delete or add new countries or languages in feed settings, you can still change the set of destinations for existing countries and languages.
- If you have multiple feeds in Merchant Center, they’re synced together as a unique feed in Manufacturer Center. Supplemental feeds and feed rules present in Merchant Center are also applied to synced products in Manufacturer Center.
- New products or changes to existing products in the linked Merchant Center are automatically synced with Manufacturer Center. However, attribute values edited directly in your Manufacturer Center take priority over any attribute values synced from Merchant Center.
Stopping products from syncing between accounts
To stop product data from syncing, unlink your Merchant Center and Manufacturer Center accounts. You can also follow the steps below:
In your Merchant Center account, click the Settings & tools icon
, and then click Apps and services.
Click Delete Connection under the “Action” column for the account you want to stop product data syncing from.
Note: Previously synced product data remains in the Manufacturer Center account.
Data sharing
When you connect your Manufacturer Center to Merchant Center, some of your data is shared between them.
Data shared from Merchant Center: the name and ID of your Merchant Center account and product titles, descriptions, and images that show on Google Search and Maps.
Data shared from Manufacturer Center: the name and account ID for your Manufacturer Center account and Manufacturer Center feed and attributes.
Frequently asked questions
Why isn’t my brand being recognized by Manufacturer Center?
Why didn’t one or more of my brands sync?
Issue reason:
- Your Manufacturer Center account is in review or has been disapproved.
- One or more of your brands in Manufacturer Center are pending review or have been disapproved.
- Your brand name in Merchant Center doesn't match the brand name in Manufacturer Center.
- Your products are missing the brand
[brand]attribute in Merchant Center.
How to fix:
- Complete the email verification process for your Manufacturer Center account. Visit the “Account settings” page to check if your email address is pending verification and that the email owner approved the account. If your account is disapproved, review the Manufacturer Center requirements and contact support if needed.
- Make sure your brands are approved in Manufacturer Center.
- Make sure that the brand names are the same in both accounts.
- Make sure that the correct value is set for the brand
[brand]attribute for products in your linked Merchant Center account.
Why are my synced products disapproved in Manufacturer Center?
Issue reason:
- Disapproved products are most likely due to missing or wrong product attributes. Visit the “Diagnostics” page in Manufacturer Center for a complete overview of product data issues.
How to fix:
- Submit the required attributes or edit incorrect information. Learn more about Product data issues.
My accounts are linked, so why haven’t my products synced yet or a feed been created in Manufacturer Center?
Issue reason:
- If you haven’t had any activity after 3-4 days from linking your Merchant Center and Manufacturer Center account, it’s likely due to a missing brand
[brand]attribute in Merchant Center.
How to fix:
- Add the brand
[brand]attribute in Merchant Center for your brands. It should match the exact brand name registered in Manufacturer Center.
If you still don’t see your products synced, but you’ve linked both accounts, learn more about fixing syncing issues.
Contact support (Merchant Center | Manufacturer Center) if you think that a product is clearly marked as belonging to a verified brand and was still not synchronized.