When you opt into local inventory ads, you must select the product page experience to show customers what products you have in store and where the shoppers can find them. After the product page experience has been reviewed, you'll have the option to change it. Changing your product page experience will require additional setup and verification accordingly.
Switch to product page with in-store availability
If you are changing your product page experience to product pages with in-store availability, you’ll have to follow the product page requirements and the primary data requirements for that experience, as mentioned below:
- You must provide the link
[link]and the price[price]attributes to all your products via primary data. - Show the product price and have a store selector in your product page where users can view in-store availability of your products.
You can refer to the product pages with in-store availability for a comprehensive list of requirements.
While waiting for verification, your local inventory ads will keep serving. However, you won't be able to change the experience until it has been reviewed.
Switch to store-specific product pages with availability and price
If you are changing your product page experience to store-specific product pages with availability and price, you’ll have to follow the product page requirements and the primary data requirements for that experience, as mentioned below:
- You must provide the link template
[link_template]attribute with the{store_code}Valuetrack parameter. - Your product page must direct users to a store specific product page where they can see store availability and price without interacting with the page.
- The store specific product page must load the store information based on the
{store_code}Valuetrack parameter filled after product click.
You can reference the store-specific product pages with availability and price for a comprehensive list of requirements.
While waiting for verification, your local inventory ads will keep serving. However, you won't be able to change the experience until it has been reviewed.
Switch to product pages without in-store availability
If you are changing your product page experience to product pages without in-store availability, you might be asked to go through the inventory verification process. The local inventory ads pick up experiences aren’t compatible with in-store product and price availability hosted on Google. If you have opted into pickup today or pickup later, these features will no longer be shown. In order to opt into product pages without in-store availability, follow the steps below:
Remove your current local inventory ads setup
In your Merchant Center account, select the Settings & tools
icon, then select Add-ons.
Select Active.
In the “Local inventory ads” card, click Show me.
Next to the country you want to remove, click Delete and confirm this choice.
If this is the last country in your set up, the add-on for local inventory ads will be removed and have to be enabled again.
Start your onboarding process with product pages without in-store availability
If you don't have an active country in your account, first enable the local inventory ads add-on. Follow the implementation guide for local inventory ads and on step 4, select product pages without in-store availability.