Adjust your ad group settings to help you tailor your shopping campaign. The ad group settings you select will apply to all ads within the same ad group.
Standard ad group settings
Learn more about ad groups in the Microsoft Advertising Help Center.
| Setting | Description | References |
|---|---|---|
| Ad group type | After you've created your Microsoft Shopping campaign, the default type displayed is "Standard Shopping - product." | |
| Ad group name | Type a descriptive name for your ad group. | |
| Ad group status |
Available options:
These options are available after you've created your ad group as part of your Microsoft Shopping campaign creation. |
|
| Bidding |
Enter the amount you're willing to spend on a campaign each day. Note that Search Ads 360 itself does not use this setting to control your spend. Instead, the setting is posted to Microsoft Advertising, and Microsoft Advertising uses the setting to control spend. By default, your ad group uses the bid strategy of the campaign it belongs to. If your campaign is using a Target CPA or Target ROAS bid strategy, you can set a specific target CPA or ROAS for your ad group. |
|
| Start and end dates | Specify the start and end dates for this ad group. If you don't set an end date, your ads will continue to run. | |
| Ad rotation |
If you create more than one ad in a Microsoft Advertising campaign or ad group, Microsoft Advertising can either rotate through the ads evenly or predominantly show ads that have the highest click-through rate (CTR). Click one of the following rotation options:
If neither option is selected when you view this setting, either sync the account to see which option is currently selected in Microsoft Advertising, or choose an option and save your changes. |
|
| Locations |
By default, ads in Microsoft Advertising campaigns are eligible to display in the United States, Canada, and other countries, but you can choose specific locations for the ads to appear. Microsoft Advertising location targets that you create in Search Ads 360 apply to the following groups:
To change these options for a location target, sign into Microsoft Advertising. Learn more in the Microsoft Advertising Help center . By default, your ad group uses the location targets of the campaign it belongs to. To override these settings for your ad group, enter a location to target or exclude. |
Use Microsoft Advertising location targeting |
| Ad group URL options |
After you have created your ad group, use this setting to specify an ad group tracking template or a final URL suffix to use for tracking purposes. |