Configure custom columns in templates

This article describes how to:

  • Identify locations in templates where you can use custom columns to create dynamic content.
  • Configure custom columns in templates using the pop-up formula dialog and as text.

Note: In a future version of the new Search Ads 360, you’ll be able to use Custom Dimensions in templates.

Dynamic content in templates

Within templates, you can define dynamic content using template custom columns. See About custom columns in templates and Configure custom columns in templates. During the template setup process, these dynamic settings are identified by the adjacent icons

Custom columns consist of formulas constructed from a variety of possible building blocks:

  • Static text
  • Feed columns (including feed custom columns)
  • Functions (function types include logic, text, arithmetic, conversion, date, and aggregation)
  • Numbers
  • Standard mathematical operators

Example formulas based on the following feed are provided in this article.

"Flights" feed table

In this example, the "Flights" feed table contains the following columns of product data supplied by a new Search Ads 360 customer, Example Airways. 

Example Airways operates two brands. Albatross Flights sells transatlantic tickets between the US and European destinations, while Golden Eagle Flights markets route tickets within Europe. 

The example feed table only contains information for one route for each brand to ease understanding.

Feed column name Column description Column value example 1 Column value example 2
"product_id" Flight origin airport international air transport association (IATA) code –destination airport IATA code CDignoredLHR SEA-CDG
"brand" The brand name for the flight Golden Eagle Flights Albatross Flights
"availability" Flight ticket availability Available Not available
"seats_left" Number of unsold seats on the flight 11 0
"origin_iata" Flight origin airport’s IATA code CDG SEA
"origin_name" Flight departure location Paris Seattle
"origin_country" Flight origin country’s name France USA
"destination
_iata"
Flight destination airport´s IATA code LHR CDG
"destination_name" Flight destination´s name London Paris
"destination_country" Flight destination country’s name UK France
"price_usd" The flight price in US dollars 400 900

When ad group parents (rather than ad group template parents) are applied during responsive search ad (RSA) template setup, specific differences apply during configuration and generation compared to RSA templates that use ad group template parents attached to feeds:

  • There is no feed.
    The data used in the new RSA template is the data used in the parent ad group and items associated with it, so there's no feed to select. You can see the data source that's applied during template setup, but you can't edit it.
  • There is no multiplier.
    No multiplier needs to be defined, so you won't see this during template setup.
When you select the ad group parent:
  • You can select any standard ad groups from search campaigns in client accounts in the supported, serving advertising platforms.
  • You can select all ad groups that meet the filter that you define.
  • You can edit the ad group parent list when editing the RSA template, but you can't switch to an ad group template parent.
Selected ad groups are added to a statically defined set of ad groups relevant to the new RSA template you're setting up. You can't include feed columns or feed custom columns in your formulas, as no feed is attached. You can apply the following data in formulas in RSA templates with ad group parents through the "Columns" menu in the formula editor:
  • From the "Attributes" sub-menu:
    • "Campaign name", "Ad group name", "Daily budget", "Max. CPC", "Campaign status", "Ad group status". These attributes are always present for selection. You can configure RSA templates using them even when the "Custom Columns" and "Custom Dimensions" sub-menus are empty.
  • From the "Custom Columns" sub-menu:
    • Any custom columns at the current sub-manager level, excluding feed-based custom columns.
  • From the "Custom Dimensions" sub-menu:
    • Any custom dimensions at the current sub-manager level. Manager-level custom dimensions are not shown. 
  • The RSA template you set up generates RSAs in any type of supported client account that you're working within.
The ability to use generated items as parents is coming soon for other template types (campaign, ad group, sitelink, keyword, and negative keyword). Generated item parents will not be available for feed-based custom dimensions or plan templates.

 

The following table describes, per template type, where you can create dynamic content using custom columns, and provides an example for each dynamic setting based on a flights feed scenario:

Template type Dynamic content locations Flights example custom column formulas
Campaign Stage 1 "Template settings"
  • "Status":
    Pause campaigns when a condition is met
Campaigns are paused when the condition "no seats left" is matched:

f:"seats_left" < 1

Stage 2 "Campaign settings"
  • "Campaign name"

Campaign entities are generated for each unique combination of brand and origin_country in the feed.

f:"brand" & "/" & f:"origin_country" & "/" & f:"destination_country"

Brand, origin_country, and destination_country become the campaign multiplier used to scale campaign creation. For each unique brand, origin_country, and destination_country combination, a campaign is generated.

Example output:

  • Golden Eagle Flights/France/UK
  • Albatross Flights/USA/France  

If the option to Create all keywords in match-type specific campaigns is selected in Stage 1 "Template settings", and only the keyword match types "broad" and "exact" are used, the campaign names generated would be:

  • goldeneagleflights/france/uk_exact
  • goldeneagleflights/france/uk_broad
  • albatrossflights/usa/france_exact
  • albatrossflights/usa/france_broad
Custom settings based on advertising platform or selected client accounts can be used. See Apply custom settings.
  • "Budget"

This could be a static numerical value, for example, 100.

It could also be based on a formula. In this example, the if function is used. If the price of the ticket in the feed is > 1000, the budget is set at 100. If the ticket price is < 1000, the budget is set at 50.

if(f:"price_usd" > 1000, 100, 50)

Custom settings based on advertising platform or selected client accounts can be used. See Apply custom settings.
"Campaign URL options"
  • Tracking template

For further information about tracking templates, see About tracking URLs. This is a possible example for this template type's tracking template, if set:

{lpurl}?campaign=[*Campaign*]&keyword=[*KeywordID]&o_country= & f:"origin_country"&d_country= & f:"destination_country" 

Example output:

  • https://example.com/albatrossflights/us/france?campaign=1234&keyword=6789&o_country=us&d_country=france
  • https://example.com/goldeneagleflights/france/uk?campaign=4321&keyword=9876&o_country=france&d_country=uk

Another option is to simply leave this blank, leaving a tracking template set at a lower level in the template hierarchy to take precedence as the tracking URL.

URLs must start with http:// or https://. This URL uses existing advertising platform parameters; in this case for Google Ads.

Custom settings based on advertising platform or selected client accounts can be used. See Apply custom settings.
  • "Final URL suffix"

src=google

See Configure tracking URLs and custom parameters.

Ad group Stage 1 "Template Settings"
  • "Status":
    Pause campaigns when a condition is met
Ad groups are paused when the condition "no_seats_left" is matched:

f:"seats_left" < 1

Stage 2 "Ad group settings"
  • "Ad group name"

f:"brand" & f:"origin_name" & "/" & f:"destination_name" 

The brand/origin_name/destination_name columns become the ad group multiplier used to scale ad group creation.

An ad group is created for each unique value combination generated.

Example output:

  • Albatross Flights/Seattle/Paris
  • Golden Eagle Flights/Paris/London

If the option to Create all keywords in match-type specific ad groups is selected in Stage 1 "Template settings", and only the keyword match types "broad" and "exact" are used, the ad group names generated would be:

  • goldeneagleflights/paris/london_exact
  • goldeneagleflights/paris/london_broad
  • albatrossflights/seattle/paris_exact
  • albatrossflights/seattle/paris_broad
Custom settings based on advertising platform or selected client accounts can be used. See Apply custom settings.
  • "Max CPC"
This could be a static numerical value, for example, 2.5.

It could also be based on a formula. In this example, the if function is used. If the price of the ticket in the feed is > 1000, the Max CPC is set at 2.5. If the ticket price is < 1000, the Max CPC is set at 2.

if(f:"price_usd" > 1000, 2.5,2)

Custom settings can be used. See Apply custom settings.

"Ad group URL options"
  • Tracking template

For further information about tracking templates, see About tracking URLs. This is a possible example for this template type's tracking template, if set:

{lpurl}?campaign=[*Campaign*]&keyword=[*KeywordID*]&o_name=" & f:"origin_name" & "&d_name=" & f:"destination_name" 

Example output:

  • https://example.com/albatrossflights/us/france?campaign=1234&keyword=6789&o_country=us&d_country=france
  • https://example.com/goldeneagleflights/france/uk?campaign=4321&keyword=9876&o_country=france&d_country=uk

Another option is to simply leave this blank, leaving a tracking template set at a lower level in the template hierarchy to take precedence as the tracking URL.

URLs must start with http:// or https:// (recommended).

The brand/origin_country columns become the ad group URL multiplier used to scale ad group URL creation.

An ad group URL tracking template is created for each unique value combination generated.

This URL uses existing advertising platform parameters (in this case, for Google Ads).

Custom settings based on advertising platform or selected client accounts can be used. See Apply custom settings.
  • "Final URL suffix"

src=google

See Configure tracking URLs and custom parameters.

Responsive Search Ad (RSA)

Ad group template parent

Stage 1 "Template Settings"
  • "Status": Pause responsive when a condition is met
Ad groups are paused when the condition "no_seats_left" is matched:

f:"seats_left" < 1

Stage 2 "Ad settings"
  • "Final URL"

This can be the URL definition for the landing pages users are directed to when the ad is clicked.

URLs must start with http:// or https:// (recommended).

For example:

"https://example.com"& "/" & f:"brand" & "/" & f:"origin_country" & "/" & f:"origin_name" & "/" & f:"destination_country" & "/" & f:"destination_name"

The brand/origin_country/origin_name/destination_country/

destination_name columns become the responsive search ad multiplier used to scale RSA creation.

For RSA templates with ad group template parents an RSA is created for each unique value combination generated. You must select feed columns in Stage 1 "Template Settings" at "Multiplier" to create one responsive search ad for each unique value combination.

Example:

Select the brand/origin_country/origin_name/destination_country/destination_name columns.

  • "Display Paths"

Display paths are short and part of the URL. For example, if the feed columns origin_iata and destination_iata contain the respective airport IATA codes, the display path formula could be:

f:"origin_iata"

f:"destination_iata"

The origin_iata and destination_iata columns become the RSA display path multiplier used to scale the RSA display paths created where the value combination uniquely identifies a row in the feed.

An RSA display path is created for each unique value combination generated. For RSAs, you must explicitly define the multiplier at Stage 1.

Example output:

  • SEA
  • CDG
  • CDG
  • LHR
Custom settings can be used for display paths. See Apply custom settings.
  • "Headline(s)"

Multiple static and/or dynamic headlines can be configured.

For example:

Headline 1 (static)

Bargain flights this winter!

Headline 2 (dynamic)

f:"origin_iata" & " to " & f:"destination_name" & " with " & f:"brand"

Example output:

  • Bargain flights this winter!
  • CDG to London with Golden Eagle Flights
  • SEA to Paris with Albatross Flights

Each headline can have static or dynamic fallbacks also configured as a custom column. Fallbacks are used when the original formula evaluates to an invalid value. The most common use case is when the headline is too long. The headline character limit is 30.

If the headline fails and multiple headline fallbacks are configured, when the headline fails, the system checks through these fallbacks in order until it finds and applies the first one that is valid.

Custom settings can be used. See Apply custom settings.
  • "Description(s)"

Multiple static and dynamic descriptions can be configured.

For example:

Description 1 (static)

Spread your wings and take to the skies with Golden Eagle Flights this winter!

Description 2 (dynamic)

Fly from " & f:"origin_iata" & "-" & f:"destination_name" & " between November and January!

Example output:

  • Spread your winds and take to the skies with Golden Eagle Flights this winter!
  • Fly from CDignoredLondon between November and January!
  • Fly from SEA-Paris between November and January!

Each description can have a static or dynamic fallback also configured as a custom column. Fallbacks are used when the original formula evaluates to an invalid value. The most common use case is when the description is too long. The description character limit is 90.

If the description fails and multiple description fallbacks are configured, when the description fails, the system checks through these fallbacks in order until it finds and applies the first one that's valid.

Custom settings can be used. See Apply custom settings.
"Ad URL options"
  • Tracking template

For further information about tracking templates, see About tracking URLs. This is a possible example for this template type's tracking template, if set:

{lpurl}?campaign=[*Campaign*]&keyword=[*KeywordID]&o_country= & f:"origin_country"&d_country= & f:"destination_country" 

URLs must start with http:// or https:// (recommended). 

Brand becomes the ad URL multiplier used to scale the tracking ad URL creation if the RSA parent is an ad group template.

A tracking ad URL is created for each unique value combination generated.

Example output:

  • https://example.com/albatrossflights?campaign=1234&keyword=6789&o_country=us&d_country=france
  • https://example.com/goldeneagleflights?campaign=4321&keyword=9876&o_country=france&d_country=uk
Custom settings can be used. See Apply custom settings.
 
  • "Final URL suffix"

src=google

See Configure tracking URLs and custom parameters.

Custom settings can be used. See Apply custom settings.

This URL uses existing advertising platform parameters (in this case, for Google Ads).

Responsive Search Ad (RSA)

Ad group  parent

Stage 1 "Template Settings"
  • "Status"
For RSA templates based on ad group parents, the Create responsive search ad in paused state is typically selected here.
The RSA template and the associated RSAs can be reviewed before template activation and evaluation, and RSA generation.
Stage 2 "Ad settings"
  • "Final URL"

This can be the URL definition for the landing pages users are directed to when the ad is clicked.

For all advertising platforms and client accounts:

  • Enter the ad's final URL using a custom column. It can be static text or a dynamic value based on a formula. 

For specific advertising platforms client accounts:

  • Click Add a custom setting to create different final URL settings by account type or specific client account to better customize your responsive search ad final URL structure.

URLs must start with http:// or https:// (recommended).

Ad group parent example

The formula can be:

"example.com/" & Ad_group_name & "/" & Sales.Sale_name

Example output:

  • example.com/Albatross Flights/Seattle/Paris/BlackFriday
  • example.com/Golden Eagle Flights/Paris/London/BlackFriday
  • "Display Paths"

For all advertising platforms and client accounts:

  • Enter the display paths using a custom column. It can be static text or use dynamic values based on a formula.
    Click Add fallback to create fallback display paths. These can also be static text or dynamic values based on a formula.
    Each display path can have static or dynamic fallbacks that can be configured as a custom column. Fallbacks are used when the original formula evaluates to an invalid value. If the display path fails and multiple fallbacks are configured, the system checks through these fallbacks in order until it finds and applies the first one that's valid.

For specific advertising platforms and client accounts:

  • Click Add a custom setting to create different display paths by account type or specific client account to better customize your responsive search display path structure.

Ad group parent example

A static value is used:

  • DiscountFlights
  • "Headlines"
    (1-N)

For all advertising platforms and client accounts:

  • Create each headline you require. These can be static text or dynamic values based on a formula.
    Each can include a fallback constructed similarly. Each headline can have static or dynamic fallbacks that can also be configured as a custom column. Fallbacks are used when the original formula evaluates to an invalid value. The most common use case is when the headline is too long. The headline character limit is 30.
    If the headline fails and multiple headline fallbacks are configured,  the system checks through these fallbacks in order until it finds and applies the first one that's valid.
  • For specific advertising platforms and client accounts:
    Click Add a custom setting to create different headlines by account type or specific client account to better customize your responsive search ad headline structure.

Ad group parent example

Multiple static and/or dynamic headlines can be configured.

Headline 1 (static)

Bargain flights for Black Friday!

Headline 2 (dynamic)

"Sale.Sale_name & " sale coming soon, November 24th, 2023!"

Headline output in generated ads:

  • Black Friday sale coming soon, November 24th, 2023!

Each headline can have static or dynamic fallbacks also configured as a custom column. Fallbacks are used when the original formula evaluates to an invalid value. The most common use case is when the headline is too long. The headline character limit is 30.

If the headline fails and multiple headline fallbacks are configured, when the headline fails, the system checks through these fallbacks in order until it finds and applies the first one that is valid.

  • "Descriptions"
    (1-N)

For all advertising platforms and client accounts:

  • Create each description required.
    These can be static text or dynamic values based on a formula.

    Each description can have a static or dynamic fallback also configured as a custom column. Fallbacks are used when the original formula evaluates to an invalid value. The most common use case is when the description is too long.

    If the description fails and multiple fallbacks are configured, the system checks through the fallbacks in order until it finds and applies the first one that's valid.

For specific advertising platforms and client accounts:

  • Click Add a custom setting to create different descriptions by account type or specific client account to better customize your responsive search ad description structure.

Ad group parent example

Description 1 (static)

Black Friday discount flights!

Description 2 (dynamic)

Sale.Discount & "%" & " off " &  Ad_group _name & " booked on " & Sale.Sale_name

Description output in generated ads:

  • 10% off Albatross Flights/Seattle/Paris booked on Black Friday
  • 10% off Golden Eagle Flights/Paris/London booked on Black Friday
"Ad URL options"
  • Tracking template

For all advertising platforms and client accounts:

  • Create an ad URL option. It must begin with http:// or https:// (recommended). It can be static text or a dynamic value based on a formula.
  • Add a static or dynamic final URL suffix.
  • If required, select Use a different final URL for mobile, then enter this final URL as static text or a dynamic value based on a formula.
  • Create Custom parameters to use in tracking by entering a Name and Value for each one you add. These can be included in the ad URL suffix for tracking user information. 

For specific advertising platforms and client accounts:

  • Click Add a custom setting to create different ad URL options by account type or specific client account to better customize your responsive search ad URL structure.

Ad group parent example

"example.com/" & Ad_group_name & "/" & Sale.Sale_name

A tracking ad URL is created for each unique value generated.

Example output:

  • https://example.com/albatrossflights/seattle/paris/blackfriday
  • https://example.com/goldeneagleflights/paris/london/blackfriday

See Configure tracking URLs and custom parameters.

This URL uses existing advertising platform parameters, (in this case, for Google Ads).

 
  • "Final URL suffix"

src=google

See Configure tracking URLs and custom parameters.

Custom settings can be used. See Apply custom settings.

This URL uses existing advertising platform parameters (in this case, for Google Ads).

Keywords Stage 1 "Template Settings"
  • "Status":
    Pause campaigns when a condition is met
Ad groups are paused when the condition "no_seats_left" is matched:

f:"seats_left" < 1

Stage 2 "Keyword settings"
  • "Match type"

Match types can be broad, phrase, or exact.

In our flights example, only broad and exact are used:

If the Create all keywords in match-type specific campaigns/ad groups options are selected in the respective templates, campaign names and ad group names are appended with the suffix _broad and _exact. See Campaign name for examples.

Custom settings can be used. See Apply custom settings.
  • "Keyword text"

Four keyword values are entered as referenced feed columns:

f:"destination_country" - Match type=exact

f:"destination_name" - Match type=broad

f:"origin_country" - Match type=exact 

f:"origin_name" - Match type=broad

For keywords, you must select the appropriate columns in Multiplier at Step 1.

Example output:

  • Exact: France, UK, USA
  • Broad: Paris, London, Seattle
  • "Max CPCs"
Inherited, but for a custom setting may be

f:"price_usd"/1000

Custom settings can be used to create different Max CPCs by account type or specific client account. See Apply custom settings.

 
  • "Final URL"

"https://example.com" & "/" & f:"brand" & "/" & f:"destination_country" & "/" & f:"origin_name" & "/" & f:"destination_name"

URLs must start with http:// or https:// (recommended). 

A keyword Final URL is created for each unique value combination generated.

For example:

  • https://example.com/albatrossflights/france/seattle/paris
  • https://example.com/goldeneagleflights/uk/paris/london
Custom settings can be used to create different final URLs by account type or specific client account. See Apply custom settings.
Negative keywords

Stage 2 Negative keyword settings

 
  • "Negative keyword"

Static and/or dynamic negative keywords can be configured.

For our example, brand Albatross Flights may not want ads to show for airports from which it has no flights. These are entered as static text:

JFK, MIA, JFK airport, Miami airport

If the Golden Eagle Flights brand has a separate client account, the same negative keyword policy can be applied using a custom setting to prevent clicks for routes from which the airline does not fly:

GLA, LGW, Glasgow Airport, London Gatwick

Custom settings can be used to create different negative keywords by account type or specific client account. See Apply custom settings.
Plan
  • None
 

Configure templates custom column

Configure dynamic template custom columns in the pop-up formula editor or as text. The  icon indicates the pop-up formula editor, and the  icon indicates the text editor.

About the pop-up formula editor

To the right of the custom column template element, click to display the pop-up formula editor. 

The pop-up formula editor provides the following functionality:

  • Click  to select columns from a drop-down menu.
  • Click  to select options for the following types of functions in the drop-down menu:
    • Logic
    • Text
    • Arithmetic
    • Conversion
    • Date
    • Aggregation
  • Select columns and functions that are valid at the current cursor position from the menu that’s displayed when you right-click.
  • Select mathematical operators as required: (,), +, -, x, and ÷.
    Use other standard mathematical operators as required.
  • Apply other requirements described in Syntax and Functions.

     Note: Syntax errors are displayed underlined in red.

  • Enter the formula, and click Save.

Use the pop-up formula editor

  1. Sign in to your Search Ads 360 experience.
  2. Navigate to a sub-manager account..
  3. From the page menu, under “Tools & settings”, click the Templates drop-down.
  4. Click Templates.
  5. On the "Templates" page, click Add.
  6. Select the required template.
  7. Use the following icons to locate template elements configurable as custom columns: .
  8. To use the pop-up formula editor, click .
    The dialog opens.
  9. Click in the text area, and create formulas by applying the following rules:
    1. Follow the rules outlined in Syntax.
    2. Click to select and enter columns.
    3. Click to select and enter functions.
      For more information, see Functions.
    4. Click the mathematical operators to enter them in the formula.
      Use other standard mathematical operators required.
    5. Resolve errors, which are indicated by red underlining.
  10. Click Save.

About formulas as text in template custom columns

As text, enter the custom column formula above the line on the applicable template element.

Enter plain, static text enclosed in quotation marks: "mytext".

Click to select correctly formatted columns and functions to include using the and sub-menus.

If there are errors, a message in red text is displayed below the custom column’s formula line indicating the issue.

Example:

Visit&f:"destination_country"

This input requires a text value. Add text wrapped in quotes ("text"), or write a formula ("text" & f:"ColumnName").

The correct formula is "Visit " & f:"destination_country"

Configure template custom columns as text

  1. Sign in to your Search Ads 360 experience.
  2. Navigate to a sub-manager account.
  3. From the page menu, under “Tools & settings”, click the Templates drop-down.
  4. Click Templates.
  5. On the "Templates" page, click .
  6. Select the required template.
  7. Use the following icons to locate template elements configurable as custom columns: .
  8. To use the text editor, click into the space above the line.
    This is where you enter your formula as text.
  9. Follow these rules to construct your formula:
    • Click to enter columns by selecting them from the sub-menu.
    • Click to  enter functions by selecting them from the sub-menu.
    • Use standard mathematical operators.
    • Apply other requirements described in Syntax and Functions.

Template custom column example

Example Airways has one domain but two brands. Albatross Flights sells tickets for transatlantic US to Europe routes, whilst  Golden Eagle Flights operates within Europe only. In this example, the “Flights” feed table contains the following two columns of data, reflecting one flight route per brand:

Column name Column description Column value example 1 Column value example 2
"product_id" Flight origin airport International Air Transport Association (IATA) code- destination airport IATA code. CDignoredLHR SEA-CDG
"brand" The brand name for the flight. Golden Eagle Flights Albatross Flights
"availability"

Flight ticket availability.

(Available / Not available)

Available Available
"seats_left" Number of unsold seats. 11 4
"origin_iata" Flight origin airport’s IATA code. CDG SEA
"origin_name" Flight departure location. Paris Seattle
"origin_country" Flight origin country's name. France USA
"destination_iata" Destination airport IATA code. LHR CDG
"destination_name" Flight destination city’s name. London Paris
"destination_country" Flight destination country’s name. UK France
"price_usd" The flight price in US dollars 400 900
"route"

The feed custom column created in Configure custom columns in feeds.

A concatenation of origin_name-destination_country-destination_name

CDignoredUK-London SEA-France-Paris

Ad group name example

Using feed custom columns is not yet available in Templates. The ability to insert custom columns in your Templates formulas is coming soon.

In this example of using a custom column to create a dynamic ad group name in a template, the main configuration activities include:

  • Referencing the feed custom column created using the procedure described in Feed custom column concatenation example in the ad group name custom column in the ad group template.

    The formula for that Flights feed custom column, route, is

    concat(f:"origin_name", "-", f:"destination_country", "-", f:"destination_name")

    An example value for this when generated could be:

    Paris-UK-London
  • Entering the travel merchant feed column “brand” selling the tickets.

The final formula looks like this:

f:"brand" & c:"route"

The procedure below is for information purposes only. The “Flights” feed on which it is based is an example, so you won’t be able to execute the steps.
Using feed custom columns is not yet available in Templates. The ability to insert custom columns in your Templates formulas is coming soon.

Example

  1. Sign in to your Search Ads 360 experience.
  2. Navigate to a sub-manager account.
  3. From the page menu, under “Tools & settings”, click the Templates drop-down.
  4. Click Templates.
  5. On the "Templates" page, click .
  6. Select the required template.
  7. Use the following icons to locate template elements configurable as custom columns: .
  8. Locate "Ad group name" at Step 2 in the template.
  9. To work in the pop-up formula editor, click .
    The dialog opens.
  10. Click  then f:"brand".
  11. Enter a space then & followed by another space.
  12. Click  then select c:"route".

  13. Click Done.

    For ad group names based on the custom column formula

    f:"brand" & c:"route"

    the possible output values using the current feed data are:

 

  • Golden Eagle Flights CDignoredUK-London
  • Albatross Flights SEA-France-Paris

 

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