Manually edit template-generated entities

For any item that a template generates, you can set the new Search Ads 360 to manually manage the item. For example, after a Template generates a keyword, you can stop templates from managing the keyword. You do this by changing the keyword's template management status. The next time Search Ads 360 applies templates to your feed data, the keyword remains unchanged even if changes in your feed data would have caused the new Search Ads 360 to activate, update, or remove the keyword.

Edits that automatically stop management by template

In addition to explicitly stopping items from being managed by templates, the following edits automatically stop management by template.

You can restore template management for any generated item.

Note that template management will update the settings in the left side of the table if template management is set to Yes.

Item	These edits stop template management	These edits don't stop template management and are not overridden by template management
Campaign	Status settings Name Targeting settings* If you change the name: The campaign template no longer pauses or removes the campaign as feed data changes. The template that generated the campaign will not create a new campaign with the original name. Ad group, ad, keyword, and other templates continue to create and manage items within the campaign (even if you paused or renamed it).	Budget Start and stop dates Keyword matching Bid strategies URL templates and custom parameters Labels Sitelink extensions Device bid adjustments
Ad group	Status settings Name Targeting settings* If you change the name: The ad group template no longer pauses or removes the ad group as feed data changes. The template that generated the ad group will not create a new ad group with the original name. Ad, keyword, and other templates continue to create and manage items within the ad group (even if you paused or renamed it).	Max CPC URL templates and custom parameters Labels Device bid adjustments
Ad	Status settings Ad copy Destination URL and URL path URL template The new Search Ads 360 keeps track of the text ad or ad copy that was edited and does not generate a new ad. It updates an existing ad, allowing metrics to be carried over. For more details on which advertising platforms support this functionality, refer to this Help Center article.	Custom parameters Device bid adjustments Labels
Keyword	Status settings Landing page URL Changing keyword text or match type removes the old keyword and creates a new one. The new Search Ads 360 keeps track of the keyword that was edited and doesn't generate a new keyword with the old settings, even if the templates would normally generate it.	Max CPC Final URL template Labels
Negative keyword	Status settings Keyword text or match type	Not applicable
Sitelink	Status settings Sitelink text, description 1, and description 2 Sitelink URL URL template Mobile preferred	Account

* If changes are made to the targeting settings, it would stop template management for the targeting settings and not to the campaigns or ad groups.

Parent and child items

Template management status is independent of parents and children. When a keyword is unmanaged, if its items are no longer there, the keyword isn't removed. However, if the parent ad group's items are no longer there, the ad group is removed, thus effectively removing the keyword. Likewise, when a campaign is unmanaged, this doesn't mean its child ad groups are also unmanaged. If the campaign's items are no longer there, the ad groups are removed since the ad groups are still managed.

While template management status is independent of parents and children, evaluation eligibility due to a paused template status is not. If you pause a parent template, it will cause the associated child templates to no longer be eligible for evaluation. For example, if you’d like to keep template-generated campaigns unchanged, but would like the child ad groups to still be evaluated and updated by their template, the best course of action would be to leave both the campaign template and the ad group template active, but set the campaigns you don't want to be altered to "Unmanaged".

Learn how to Enable, pause, or remove templates.

Create items manually

You can manually create items such as ads or keywords in template-generated ad groups. The new Search Ads 360 doesn't attempt to manage those items, but if feed changes call for the items' parent to be removed, the manually created items will be removed along with the parent. Learn how to interact with existing manual campaigns and other items.

Remove or restore management by template

You can use the Search Ads 360 UI to remove or restore template management of items.

In a future version of the new Search Ads 360, you’ll be able to remove or restore template management using bulksheets.

To use the new Search Ads 360 UI to remove or restore template management, follow the below steps:

Navigate to a sub-manager account.
Select the Campaigns, Ad groups, Ads, Keywords or other options for a page that could contain items generated from a template.
To display a column which identifies whether page instances are “Managed” or “Unmanaged”, do the following:
1. Click Columns above the table.
2. In “Attributes”, click Template management status.
To remove template management status for a “Managed” item, click Unmanaged in the column.
To restore template management for an “Unmanaged” item, click Managed in the column.
Click Save.

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