A Floodlight instruction manages the way the new Search Ads 360 reports on a Floodlight conversion action or activity group without changing the actual activities. For example, you can convert revenue to a different currency, weight specific conversion actions, exclude conversion actions from reports in the new Search Ads 360, and so on.
Floodlight instructions aren't applied to Campaign Manager 360. You only view a Floodlight instruction's results in reports created in the new Search Ads 360.
Only users with Admin or Admin without billing roles for a sub-manager account in the new Search Ads 360 can add, edit, or remove Floodlight instructions. Learn more about user roles in the new Search Ads 360.
Google recommends a maximum of 100 Floodlight instructions per advertiser.
Floodlight instruction types
| Floodlight instruction | Description |
|---|---|
| Include or exclude | This instruction excludes data from a Floodlight conversion action or activity group from appearing in the new Search Ads 360.
Example
You may want to exclude Floodlight conversion actions that are used only for tracking conversions from display advertising. Depending on the number of activities or groups you want to be available in the new Search Ads 360, you can choose to do the following:
You can only use the "Include" instruction if you've first excluded all Floodlight conversion actions and activity groups. Check an example of creating an include or exclude instruction. In some situations (for example, data reprocessing), the new Search Ads 360 might also apply the instruction to conversions that occurred in the past. |
| Change conversion ID source | A conversion ID identifies each conversion in the new Search Ads 360. You can view this ID when you download a Conversions and Visits report. Some sub-manager accounts use the conversion ID to reconcile transactions or check metrics in the new Search Ads 360 against customer orders. This instruction tells the new Search Ads 360 which standard variable in the Floodlight tag or event snippet contains the conversion ID. Example
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| Report % of revenue | This instruction changes the revenue a sales conversion action reports. Instead of showing the original amount a conversion action reported, reports created in the new Search Ads 360 show only a percentage of revenue as specified in the instruction.
Example
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| Replace amount of revenue | This instruction changes the revenue a sales conversion action reports. Instead of the original amount a conversion action reports, the new Search Ads 360 reports a fixed amount specified in the instruction. Instead of creating a Floodlight instruction, you can create a custom formula column to report a revenue percentage. The raw data the Floodlight conversion action reports is still in place, along with an additional column that reports the revenue percentage. |
| Convert currency | This instruction converts the revenue a Floodlight conversion action reports from one currency to another. Note that this only changes the currency in reporting in the new Search Ads 360, not in Campaign Manager 360. Check an example of how to create a currency conversion instruction and learn more about currencies in the new Search Ads 360. |
| Weight conversions | This instruction places more importance on a conversion by applying a priority, or weight, to it for reporting. |