Baidu features in Search Ads 360

The following lists the Baidu features that new Search Ads 360 supports, unsupported features, and any available workarounds.

Supported Baidu features

Campaigns

Ad groups

Ads

Keywords

Targeting and bid adjustments

Reporting

  • Conversion goal reporting

Bid automation

  • Apply a bid strategy from campaign settings.

Unsupported Baidu features

Client accounts

  • Account level budgets. Recommended: use campaign level budgets.

Campaigns

  • Budget scheduling
  • IP address exclusion

Keywords

  • Advanced phrase match options: Exact phrase included, Same meaning included, and Core meaning included

Extensions

Reporting

  • Baidu Analytics integration. Recommended: Use Floodlight conversion action instead.
  • Baidu tagging and tracking
  • Brand zone
  • Landmark (Baidu brand landmark)
  • Quality score

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