Some broad match modifier behavior has moved to phrase match type. In conjunction with Google Ads, Microsoft Advertising, and Yahoo! JAPAN Ads, Search Ads 360 will soon end support for creating broad match modifier keywords in manual campaigns.
Adds the "+" character to the beginning of each word of the string. Use in keyword templates to add the broad match modifier to each keyword term.
Note: This function is only available in Templates and can’t be used in Reporting.
Syntax
bmm("value")
Parameter
string: Where string is any of the following:
- A feed attribute such as
BRAND. - A function that returns text, such as
trim - Static text surrounded by quotes
Examples
[bmm(ITEM_TITLE)]If a product's item title is "ice cream maker", the function returns "+ice +cream +maker"[bmm(trim(ITEM_TITLE))]If a product's item title is " ice cream maker ", the function returns "+ice +cream +maker" with the extra spaces removed[bmm("summer savings" & ITEM_TITLE)]If a product's item title is "ice cream maker", the function returns "+summer +savings +ice +cream +maker"