Create a keyword template
- Sign in to your Search Ads 360 experience.
- Navigate to the relevant sub-manager account.
- From the page menu, under “Tools & settings”, click the Templates drop-down.
- Click Templates.
- Click the plus button .
- Click + Keyword template.
- Follow the instructions in the sections below, starting with Keyword template pre-stage.
Click Continue to complete each stage and proceed to the next one.
For information about configuring dynamic template elements, refer to the articles About custom columns in templates and Configure custom columns in templates.
For dynamic settings, examples based on a flights theme are provided. Click below to view the flights feed table to which they refer.
“Flights” feed table
In this example, the "Flights" feed table contains the following columns of product data supplied by a new Search Ads 360 customer, Example Airways.
Example Airways operates two brands. Albatross Flights sells transatlantic tickets between the US and European destinations, while Golden Eagle Flights markets route tickets within Europe.
The example feed table only contains information for one route for each brand to ease understanding.
Feed column name | Column description | Column value example 1 | Column value example 2 |
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"product_id" | Flight origin airport international air transport association (IATA) code –destination airport IATA code | CDignoredLHR | SEA-CDG |
"brand" | The brand name for the flight | Golden Eagle Flights | Albatross Flights |
"availability" | Flight ticket availability | Available | Not available |
"seats_left" | Number of unsold seats on the flight | 11 | 0 |
"origin_iata" | Flight origin airport’s IATA code | CDG | SEA |
"origin_name" | Flight departure location | Paris | Seattle |
"origin_country" | Flight origin country’s name | France | USA |
"destination _iata" |
Flight destination airport´s IATA code | LHR | CDG |
"destination_name" | Flight destination´s name | London | Paris |
"destination_country" | Flight destination country’s name | UK | France |
"price_usd" | The flight price in US dollars | 400 | 900 |
Click the headings below to learn about each stage in the template creation flow, including stage settings with dynamic content examples.
Keyword template pre-stage
Stage | Panel | Applies to | Settings and descriptions |
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"Pre-stage” | "New keyword template" |
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Stage 1 Keyword template settings
Stage | Panel | Applies to | Settings and descriptions |
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Stage 1
"Template settings” |
"Template name"
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Name your keyword template. |
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"Ad group templates" |
Inherited from pre-stage and not editable. |
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"Data source" |
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"Multiplier" |
Multipliers define the columns from which the unique value combinations are derived. The unique value combinations determine the keyword instances that are generated from keyword templates. You must select feed columns to create one negative keyword for each unique value combination.
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"Label associations" |
Associate existing labels with template-generated campaigns, ad groups, ads, and keywords. Enter static or dynamic values. Learn more about associating labels. Click Add label to enter additional values. |
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"Custom dimensions" |
Associate existing custom dimension values with template-generated campaigns, ad groups, ads, and keywords. Enter static or dynamic values to match against feed data to determine the custom dimension value to be associated. Learn how to Create and apply custom dimensions. Click "Add custom dimensions data" to select additional custom dimensions to associate values from. |
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"Status" |
For example:
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Stage 2 Keyword settings
Stage | Panel | Applies to | Settings and descriptions |
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Stage 2 "Keyword settings” | "Keywords" | For all advertising platforms and client accounts:
For specific advertising platforms and client accounts:
For example: Four keyword values are entered as referenced feed columns:
For keywords, you must select the appropriate columns in Multiplier at Step 1. Example output:
For keywords, you must select the appropriate columns in Multiplier at Step 1. |
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"Max CPC" | For all advertising platforms and client accounts:
For specific advertising platforms and client accounts:
For example: Inherited, but for a custom setting may be:
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"Final URL" | For all advertising platforms and client accounts:
For specific advertising platform/client accounts:
For example:
A keyword Final URL is created for each unique value combination generated. For example:
URLs must start with http:// or https:// (recommended). A keyword URL is created for each unique value combination generated. |
Stage 3 Confirmation
Stage | Panel | Applies to | Settings and descriptions |
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Stage 3 "Confirmation" | "Keywords preview" |
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