In a bid strategy with a cost target (such as monthly spend or CPA), the percentage of error within the report's date range that can be attributed to keywords being constrained by minimum bid limits.
To lower these percentages, you may want lower the bid strategy's minimum bid, as well as lower the Min bid for individual keywords that override the bid strategy.
For example, a value of 30 indicates that 30% of errors are caused by Search Ads 360 wanting to lower a keyword's bid to help reach a cost goal, but being prevented from doing so because it already reached the min bid value.
Learn more about analyzing bid strategy performance.
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Do one of the following:
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Navigate to an advertiser. Then in the left navigation panel, click Bid strategies.
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Navigate to an advertiser or lower scope. Then click the Keywords tab.
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Navigate to a Shopping campaign or an ad group in a Shopping campaign. Then click the Targets▼ tab and click Product groups.
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Above the performance summary graph, click the Columns button.
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In the Search for columns box, type the column name.
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Click + next to the column name to add the column to the Selected columns list.
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Click Apply.