Segment Google Ads reports by type of click

Get more information about the performance of your ads by segmenting the data for your Google Ads campaigns and ad groups by click type. That is, see which component of the ad (headline, phone call, sitelink, or offer) customers clicked, and see the stats for each type of click.

The following engine stats are available for each type of click:

• Clicks
• Impr
• Cost
• CTR
• Avg CPC
• Avg pos
• Conversions
• Visits

Segment data by click type

1. Navigate to a Google Ads engine account or campaign:

   Steps for navigating to an engine account

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account.

   6. Click Apply or press the Enter key.

   Search Ads 360 displays the engine account page.

   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

2. On the Campaigns, Ad groups, or Ads tab, click the Segment button above the performance summary graph.
3. In the segment panel, next to +Segment, click the down arrow, and then click Click type.

4. Click Apply.

   The reporting table lists stats by click type.

How to interpret and display certain stats

Interpret click type performance

The performance of a single click type such as a sitelink, only shows how that individual component performed. It doesn't show how the ad that includes the sitelink performed or how the sitelink made other parts of the ad more attractive.

When evaluating performance, review the performance of the click type and the overall performance of the ad with and without the click type.

Remove the click-type segmentation 

1. Navigate to a Google Ads engine account or campaign.

   Steps for navigating to an engine account

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account.

   6. Click Apply or press the Enter key.

   Search Ads 360 displays the engine account page.

   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

2. On the Campaigns, Ad groups, or Ads tab, click the Segment: click type  button above the performance summary graph.

   If more than one segment is applied, the Segment button includes the number of active segments rather than click type.

3. In the segment panel, next to Click type, click the X and then click Apply.