Notification

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid strategy optimal cost due column

Displays the expected amount that a bid strategy will spend to achieve target for conversions that aren't yet complete for a selected date range. The conversions are incomplete because of the conversion delay experienced between clicks and completed conversions. The optimal cost is the bid strategy's Target CPA multiplied by the number of Bid Strategy Conversions Due

The metrics in this column are click-date aligned.

You can use this column in a formula column by specifying the Bid_strategy_optimal_cost_due variable.

Add this column to a report

  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. Do any of the following:

    • To view the performance for all bid strategies, in the left navigation panel, click Bid strategies.

      Alternatively, to view the performance of selected bid strategies, select the check boxes and click Filter to select bid strategies or filter the report to include only the bid strategies that you want.

    • To view the performance of a specific bid strategy:

      1. In the left navigation panel, click Bid strategies.

      2. Click the name of the bid strategy.

      3. Click the Overview or Keywords tab.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name to add the column to the Selected columns list.

  5. Click Apply.

 

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Google apps
Main menu
12801644092155936768
true
Search Help Center
true
true
true
true
true
263
false
false