Google has updated the integration experience between Google Ads and Google Merchant Center to help you increase exposure for your products and website using your existing account, website, and product data. You may notice recommendations in your account to link your account to Shopify, WooCommerce, or Google Merchant Center.
Shopify and WooCommerce
Google will recommend that you link Shopify or WooCommerce to your Google Ads account if you meet the below criteria:
- If you’re using either Shopify or WooCommerce for your online store
- The domain hosting your online store isn’t linked to a Google Merchant Center account
- Your account is using only one domain for the online store
What you’ll see
Google will serve you a recommendation similar to this:
Google Merchant Center
Google will recommend that you create and link a Merchant Center account if you meet the below criteria:
- The domain for your online store isn’t hosted by either Shopify or WooCommerce
- The online store hasn’t been linked to a Google Merchant Center account
- Your account is using only one domain for the online store
What you’ll see
Google will serve you a recommendation similar to this:
Related links
About Product Linking
- About the “Linked accounts” page and Product Linking
- Product Linking: Link your Google Products during the Enhanced Onboarding Experience
Google Products
- Product Linking: Link Ads Creative Studio and Google Ads
- Product Linking: Using Google Analytics and Google Ads together
- Product Linking: Link Hotel Center and Google Ads
- Product Linking: Link your Merchant Center and Google Ads accounts
- Product Linking: Link Google Marketing Platform and Google Ads
- Product Linking: Link Optimize and Google Ads
- Product Linking: Linking Google Play and Google Ads accounts
- Product Linking: Link Search Console and Google Ads
- Product Linking: Link YouTube channels and Google Ads accounts
Google Partners
- Product Linking: Link Customer Match partners and Google Ads
- Product Linking: Link to Hubspot via Zapier
- Product Linking: Link Salesforce and Google Ads accounts
- Product Linking: Link Shopify to Google Ads
- Product Linking: Link Zapier and Google Ads
- Product Linking: Link Zapier during campaign creation
