Indicates the status of a campaign, ad group, keyword, or other campaign item as reported by a supported search engine account. Possible statuses (depending on the type of external account) include Eligible, Disapproved, Budget constrained, etc.
This column doesn't report status for social or engine track accounts.
For example, a campaign in a Microsoft Advertising engine account displays Budget paused in this column if you set a daily budget and the budget is exceeded before the end of the day.
To use this column in a formula column, specify the Engine_status variable.
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Navigate to any reporting table, such as a keywords reporting table.
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Click the Columns button above the performance summary graph.
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In the Search for columns box, type the column name.
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Click + add the column to the Selected columns list.
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Click Apply.
Note that dashes (---) in the Engine status column usually indicate that trafficking errors are preventing Search Ads 360 from obtaining the status.
Descriptions of engine status
Each type of search engine account may display unique engine status in Search Ads 360. For example, Google Ads displays Eligible as a campaign engine status while Baidu displays Effective to reflect a similar status. The following links provide more information about the engine status for each engine.
Google Ads engine statusView descriptions of Google Ads engine status in Google Ads Help.
Search Ads 360 doesn't support Microsoft Advertising engine or delivery status. Instead, Search Ads 360 reports the status of a campaign, ad group, keyword, or ad in the Engine status column.
View descriptions of entity status in the Microsoft Developer Network documentation.
Yahoo! Gemini engine status
Removed campaigns and other items
If you remove a campaign, ad group, keyword, or other item, Search Ads 360 can no longer check with the engine for status or other settings. All columns will show the value reported by the engine at the time that you removed the item. This is true if you use Search Ads 360 to remove an item or if you sign into the engine and remove the item.
For example, you sign into Google Ads and remove an "Eligible" campaign. When you view the Engine status column, you'll see "Eligible" since this is the last engine status that Search Ads 360 received for this campaign.