Welcome to Performance Max! Performance Max campaigns allow you to get the best of Google, all-in-one. Drive better results by connecting with customers most likely to buy from you wherever they’re browsing, including Search, YouTube, Display, Shopping, Gmail, Discover, and Maps, from a single campaign.
SET OBJECTIVES
SET OBJECTIVESStart on the right track by choosing a campaign goal, which is the action you’d like customers to take once they click your ads. The right goal should align with your marketing objective, such as driving online sales or generating leads.
Measure Your Performance |
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| Understanding performance metrics is key to effectively measure campaign performance. | ||
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GET READY
Now that your campaign goal is in place, get closer to achieving it by measuring how customers interact with your ads with conversion measurement and personalized recommendations. This important step will help keep you informed of your ad performance and help you maximize your budget.
Conversion Measurement |
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| Conversion Measurement is essential to help you understand your performance and the value you get from Google Ads. To better measure and understand ad performance, set up the Google tag. The Google tag is the foundation of conversion measurement and can help you determine what’s working so you can explore ways to improve your campaign. | ||
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TAKE ACTION
Create ads that attract more of the right customers by expanding your ad creative, choosing the right bidding strategy for your goals, and adding search themes and audience signals
Assets |
Generative AI Asset Tools |
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| Performance Max mixes and matches your assets to deliver top-performing combinations, helping you convert more customers across all Google ads channels including Search, YouTube, Display, Gmail, Discover, and Maps. The more assets you provide, the better your results will be. | More assets mean more ways for your ads to appear across all of Google’s ad channels, like Search and Display. You can generate high-quality text and images directly in Performance Max using Google AI to drive results. | |
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Smart Bidding |
Search Themes |
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| Performance Max uses Maximize conversions bidding, which automatically adjusts your bids to get as many conversions as possible. You can get even more from your budget by setting a Target CPA or using Maximize conversion value bidding with a Target return on ad spend (ROAS). | Search themes are words or phrases customers use to find your products and services. Add them to guide Google AI in reaching the right audience across ad channels like Search, YouTube, and Display. | |
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Audience Signals |
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| You know your customers best. Use your customer insights to help Google AI find new customers with audience signals. Share information you already have, like a list of customers, or select custom segments based on their demographics, behavior, and interests. | ||
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EVALUATE & EXPAND
Make the most of your budget and get more insights about using Google’s recommendations to find new opportunities.
Budget |
Reporting & Insights |
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| Performance Planner takes into account billions of insights to help you forecast results and find new opportunities. By simulating relevant ad auctions over the last 7-10 days, it factors in variables like seasonality, competitor activity, and landing page performance to give you the most accurate predictions possible. | The Insights page gives you the information you need to understand what's driving your performance, like your top-performing assets and key audience insights. You can review what's working well, then dive into reports and personalized recommendations to improve your results. | |
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