Get started with template setup

Navigate to and create templates

To navigate to and create templates:

  1. Sign in to your Search Ads 360 experience.
  2. Navigate to a sub-manager account.
  3. From the page menu, under “Tools & settings”, click the Templates drop-down.
  4. Click Templates.
  5. Click the plus button .
  6. Click the option required from the template types menu.

Click the template type link in Set up template types to view information about creating that template type.

Organize using optional plan templates

Plan templates are optional and can be used to organize collections of campaign templates for generating campaigns across multiple advertising platforms and client accounts. Plan templates are useful when you want to use multiple campaign templates (and their child templates) for a common purpose. For example, you may want to organize and group high and low budget campaigns based on the same flights feed. The plan template is associated with the feed, which campaign templates inherit but modify with feed filters set on price within the separate campaign templates.

Set up template types

To access set up information for each particular template type, click the link in the table.

Template type
Set up campaign templates
Set up ad group templates
Set up responsive search ad (RSA) template
Set up keyword templates
Coming soon: Set up text ad templates (Baidu only)
Set up negative keyword templates
Set up sitelink templates
Set up plan templates

Related links

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