Create an Ad group template
- Sign in to your Search Ads 360 experience.
- Navigate to the relevant sub-manager account.
- From the page menu, under “Tools & settings”, click the Templates drop-down.
- Click Templates.
- Click the plus button .
- Click + Ad group template.
- Follow the instructions in the sections below, starting with Ad group template pre-stage.
Click Continue to complete each stage and proceed to the next one.
For information about configuring dynamic template elements, refer to the articles About custom columns in templates and Configure custom columns in templates.
For dynamic settings, examples based on a flights theme are provided. Click below to view the flights feed table to which they refer.
'Flights" feed table
In this example, the "Flights" feed table contains the following columns of product data supplied by a new Search Ads 360 customer, Example Airways.
Example Airways operates two brands. Albatross Flights sells transatlantic tickets between the US and European destinations, while Golden Eagle Flights markets route tickets within Europe.
The example feed table only contains information for one route for each brand to ease understanding.
Feed column name | Column description | Column value example 1 | Column value example 2 |
---|---|---|---|
"product_id" | Flight origin airport international air transport association (IATA) code –destination airport IATA code | CDignoredLHR | SEA-CDG |
"brand" | The brand name for the flight | Golden Eagle Flights | Albatross Flights |
"availability" | Flight ticket availability | Available | Not available |
"seats_left" | Number of unsold seats on the flight | 11 | 0 |
"origin_iata" | Flight origin airport’s IATA code | CDG | SEA |
"origin_name" | Flight departure location | Paris | Seattle |
"origin_country" | Flight origin country’s name | France | USA |
"destination _iata" |
Flight destination airport´s IATA code | LHR | CDG |
"destination_name" | Flight destination´s name | London | Paris |
"destination_country" | Flight destination country’s name | UK | France |
"price_usd" | The flight price in US dollars | 400 | 900 |
Click the headings below to learn about each stage in the template creation flow, including stage settings with dynamic content examples.
Ad group template pre-stage
Stage | Panel | Applies to | Settings and descriptions |
“Pre-stage” | "New ad group template" |
|
Stage 1 Ad group settings
Stage | Panel | Applies to | Settings and descriptions |
Stage 1
"Template settings” |
"Template name"
|
Name your ad group template. |
|
"Campaign templates" |
Inherited from the pre-stage. |
||
"Feed" |
|
||
"Multiplier" |
Multipliers define the columns from which the unique value combinations are derived. The unique value combinations determine the ad group instances that are generated from ad group templates.
|
||
"Label associations" |
Associate existing labels with template-generated campaigns, ad groups, ads, and keywords. Enter static or dynamic values. Learn more about associating labels. Click "Add label" to enter additional values. |
||
"Custom dimensions" |
Associate existing custom dimension values with template-generated campaigns, ad groups, ads, and keywords. Enter static or dynamic values to match against feed data to determine the custom dimension value to be associated. Learn how to Create and apply custom dimensions. Click "Add custom dimensions data" to select additional custom dimensions to associate values from. |
||
"Group by match type" | By default, the template does not subdivide your ad group by keyword match type.
If you want to divide your ad groups by keyword match type, click the option to Create all keywords in match type-specific ad groups. When this option is selected, depending on your keyword configuration, this template may create multiple ad groups with names suffixed with "_exact" and "_broad" to match what’s configured as match types for your keywords. Example:
If the keywords are both broad and exact match type in the keyword template, and the Create all keywords in match type-specific ad groups option is selected, the ad group names generated would be:
If the keywords are all broad match type in the keyword template, and the Create all keywords in match type-specific ad groups option is selected, the ad group names generated would be:
If the Create all keywords in match type-specific ad groups option is not selected, keyword match types do not affect ad group names:
|
||
Coming soon:
"Email notifications" |
Select the preferred email result after ad groups are generated:
|
||
"Status" |
|
Stage 2 Ad group settings
Stage | Panel | Applies to | Settings and descriptions | |
Stage 2 "Ad group settings” | "Ad group name" |
For all advertising platforms and client accounts:
For specific advertising platforms and client accounts:
For example:
The brand/origin_name/destination_name columns become the ad group multiplier used to scale ad group creation. An ad group is created for each unique value combination generated. Example output:
If the option to Create all keywords in match-type specific ad groups is selected in Stage 1 "Template settings", and only the keyword match types broad and exact are used, the ad group names generated would be:
Custom settings based on advertising platform or selected client accounts can be used. Learn how to Apply custom settings. |
||
"Start date" and "End date" | Microsoft only | For all advertising platforms and client accounts:
"Start date"
"End date"
For specific advertising platforms and client accounts:
|
||
"Max CPC" | For all advertising platforms and client accounts:
For specific advertising platforms and client accounts:
Example: Max CPC could be a static numerical value such as 2.5.
|
|||
"Device bid adjustments" | For all advertising platforms and client accounts:
For specific advertising platforms and client accounts:
|
|||
"Ad rotation" | For all advertising platforms and client accounts:
For specific advertising platforms and client accounts:
|
|||
"Ad group URL options" |
For all advertising platforms and client accounts: Add a static or dynamic Ad group URL that can include a tracking template. It must start with http:// or https:// (recommended):
Add a static or dynamic final URL suffix. Define custom parameters that can be included in the final URL suffix for tracking user information. Each custom parameter requires a name and value. For specific advertising platforms and client accounts:
For example:
Example output:
Another option is to simply leave this blank, leaving a tracking template set at a lower level in the template hierarchy to take precedence as the tracking URL. URLs must start with http:// or https:// (recommended). The brand/origin_country columns become the ad group URL multiplier used to scale ad group URL creation. An ad group URL tracking template is created for each unique value combination generated. This URL uses existing advertising platform parameters, in this case for Google Ads. Custom settings based on advertising platform or selected client accounts can be used. Refer to the article Apply custom settings. |
|||
"Languages" | Microsoft Advertising only |
Select a language from the drop-down menu. For specific advertising platforms and client accounts:
|
||
"Targeting" | For all advertising platforms and client accounts:
You can select audience segments on the “Audiences” page after campaigns have been generated.
For specific advertising platforms and client accounts:
|
|||
Coming soon: "Sitelink extensions" |
By default, sitelink extensions generated by template or created manually are allowed. If you want to disable both, click the option to Disable generated and manual sitelinks. |
Stage 3 Confirmation
Stage | Panel | Applies to | Settings and descriptions |
Stage 3 "Confirmation” | "Ad group preview" |
|
Related articles
- About template setup
- Understand common template type features
- Get started with template setup
- Set up campaign templates
- Set up responsive search ad templates
- Set up keyword templates
- Set up negative keyword templates
- Set up sitelink templates
- Set up plan templates
- Create campaigns or ad groups for specific match types