Set up sitelink templates

• Click on Account, Campaign templates, Ad group templates, or any combination of these that you require as parent(s).
• The feed is inherited from the parent template(s) as displayed. If you select only Account, you are required to select a feed.
• Click Add filter to add filters to modify the feed for your sitelinks.

For all advertising platforms and client accounts:

• Set the Final URL by entering a static value or dynamic custom column. It must begin with http:// or https:// (recommended).

For specific advertising platform/client accounts:

• Click "Add account-specific final URL"to create different final URLs by account type or specific client account to better customize your sitelinks.

For example:

This can be static:

https://example.com/winterflights/book

It can also be dynamic by applying custom columns:

"https://example.com" & "/" & f:"brand" & "/" & "book"

Brand becomes the sitelink multiplier. For our flights example with two possible value combinations, the sitelink URLs generated would be:

• https://example.com/albatrossflights/book
• https:/example.com/goldeneagleflights/book

Enter the additional text that appears in an ad that links to a specific page on your website.

This is a dynamic element defined using a custom column.

For all advertising platforms and client accounts:

• Add static or dynamic sitelink text.

For specific advertising platforms and client accounts:

• Click "Add account-specific link text" to create different sitelink text by account type or specific client account to better customize your sitelink text.

For example:

It could be static.

Book now!

It could also be dynamic by applying custom columns.

"Book " & f:"origin_iata" & " to " & f:"destination_iata"
Example output:

• Book CDG to LHR
• Book SEA to CDG

For all advertising platforms and client accounts:

• Add a static or dynamic first description.

For specific advertising platforms and client accounts:

• Click "Add account-specific description" to create a different description by account type or specific client account to better customize your description.

For example:

Descriptions can be static.

Book discounted winter flights now!

They can also be dynamic:

"Winter flights from " & f:"origin_name" & " to " & f:"destination_name" & " for " & f:"price_usd" & "!"

Example output:

• Winter flights from Seattle to Paris for $900!
• Winter flights from Paris to London for $400!

For all advertising platforms and client accounts:

• Add a static or dynamic second description.

For specific advertising platforms and client accounts:

• Click "Add account-specific description" to create a different description by account type or specific client account to better customize your description.

Sitelink URL options define the tracking template for the URL of the page on which user activity and information is tracked.

For all advertising platforms and client accounts:

• Add a static or dynamic Sitelink URL that can include a tracking template. It must start with http:// or https:// (recommended):

Enter the URL you want the ad click to go to.
Alternatively, configure a custom column as the tracking URL you want the ad click to go to for tracking.

For example:
This can be static.
example.com/winterflights

It can also be dynamic by applying custom columns.
"https://example.com" & "/" & f:"brand"

Example output:

• https://example.com/albatrossflights
• https://example.com/goldeneagleflights

Add a static or dynamic final URL suffix.

device={device}&keywordid={_mykwid}

The final URL with the suffix could be:

"https://example.com/" & f:"brand"&device={device}&keywordid={_mykwid}

Define custom parameters that can be included in the final URL suffix for tracking user information. Each custom parameter requires a name and value.

For specific advertising platforms and client accounts:

• Click "Add account-specific URL" to create different sitelink URL options by account type or specific client account to better customize your ad group URL structure.

For all advertising platform/client accounts:

Start date

• As soon as sitelinks are created — The sitelinks start as soon as they are generated by the templates and sent to the advertising platform.
• days from creation — The sitelinks will start a specific number of days after they are generated by the templates and sent to the advertising platform.

End date

• No end date — The sitelinks never end.
• days after start — The sitelinks stop a specific number of days after they start.

Days and hours

• Select the day and hour when you want the sitelinks to start and end.
• To select further days and hours, click Add schedule.

For specific advertising platform/client accounts:

• Click "Add account-specific sitelink advanced options" to configure start and end settings based on selected advertising platforms or client accounts.