Product Linking: Link Hotel Centre and Google Ads

When you link your Hotel Centre account with your Google Ads account, you can use your travel feed data to power Dynamic ad formats in Hotel campaigns and Performance Max for travel goals campaigns. This travel feed data can also enhance search campaigns with Travel Feeds in Search ads, which can increase click-through rate by up to 20% for advertisers who participate in the full range of Travel Feeds in Search ads formats (Source: Google internal data, Global, 5–30 May, 2024). This article provides instructions on how to link and unlink your Google Ads and Hotel Centre accounts.

Before you begin

To link your accounts, you'll need administrative access to a Google Ads account in Expert mode and owner permissions in your Hotel Centre account. To unlink an existing link from Google Ads, you'll need to have administrative access to a Google Ads account.

Note:

  • While a single Google Ads account can be linked to multiple Hotel Centre accounts, it cannot be linked to the same Hotel Centre account more than once. Similarly, a Hotel Centre account can have multiple links to different Google Ads accounts but can only have one link to a specific Google Ads account.
  • You can link non-manager Google Ads accounts to Hotel Centre in order to create Hotel campaigns, Performance Max for travel goals campaigns or serve Travel Feeds in Search ads.
  • You may only link Hotel Centre to a Google Ads manager account to enable audience usage in Hotel Centre rate rules. Learn more about rate rules and the <UserListId> attribute.
  • If you unlink your Hotel Centre and Google Ads accounts, any Performance Max for travel goals or Hotel campaigns using a linked feed from Hotel Centre will stop serving. Travel Feeds in Search ads will also stop serving.
  • Paid booking link impressions, clicks and CTR will be shown in the Overview section of the linked Hotel Centre account. Learn more about Hotel Centre Performance metrics.

Instructions

How to link your Hotel Centre and Google Ads accounts

Link from Hotel Centre

  1. Sign in to your Hotel Centre account.
  2. Click Account settings.
  3. In the 'Basic settings' tab, click the Add account link button.
  4. Enter your Google Ads customer ID.
  5. Choose from either 'All properties' or 'Only some properties'.
    • If 'All properties' is selected, the option to download a CSV file of the currently linked properties will only be available if there are existing properties.
    • If 'Only some properties' is selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the send button enabled. If you want to edit an existing property list, download the full property list and remove any properties that shouldn't be linked.
    • Any major CSV parsing errors will be displayed upon upload. Unrecognised Hotel IDs will be saved in case the hotel is matched or added in the future.
  6. Click Send.
  7. In your Google Ads account, click the Admin icon Admin icon.
  8. Click Linked accounts.
  9. Under 'Google Hotel Centre', click Details.
  10. In the table, find the 'Action' column, and click View request.
  11. A 'Request from Google Hotel Centre' window will pop up. Click Approve.
  12. In the table, you'll see that your status is now 'Linked'.
Note: It may take up to 72 hours for the 'Hotel' campaign type option to appear in your Google Ads account.

Link from Google Ads

  1. In your Google Ads account, click the Tools icon Tools icon.
  2. Click Data Manager.
  3. Under 'Featured products', click Google Hotel Centre, then click Proceed.
  • Note: If you've linked a Hotel Centre account previously, click Manage & link, then click the Plus button to link a new account.
  1. Enter your Hotel Centre account ID, and click Send.
  2. Sign in to your Hotel Centre account.
  3. In the navigation menu, select Account settings.
  4. In the 'Google Ads link' table, find the 'Action' column and click Review link request.
    • If a user selects 'All properties' (the default), they'll have the option to download a CSV file of the associated hotel IDs.
    • Users can also select 'Only some properties' and upload a CSV with a list of hotel IDs.
  5. In the 'Review link request' dialogue box, click Approve.
  6. In the table, you'll see that your status is now 'Manage link'.
Note: It may take up to 72 hours for the 'Hotel' campaign option to appear in your Google Ads account.

How to unlink your Hotel Centre and Google Ads accounts

Unlink from Hotel Centre

  1. Sign in to your Hotel Centre account.
  2. In the navigation menu, select Account settings.
  3. In the 'Google Ads link' table, find the 'Action' column and click Unlink account.
  4. In the 'Unlink this account?' dialogue box, click Unlink.
  5. In the table, you'll find that your account has been removed.
Note: If you unlink your accounts, hotel ad campaigns that rely on product data from Hotel Centre and Google Ads accounts will stop serving ads. You also won’t be able to create new hotel ad campaigns in Hotel Centre and Google Ads based on product data from the unlinked accounts.

Unlink from Google Ads

  1. In your Google Ads account, click the Tools icon Tools icon.
  2. Click Data Manager.
  3. Under 'Connected products', find 'Google Hotel Centre', then click Manage & link.
  4. Find the account you want to unlink, and click Unlink in the 'Action' column.
  5. Click Unlink on the confirmation screen.
  6. In the table, you'll find that your account has been removed.
Note: If you unlink your accounts, hotel ad campaigns that rely on product data from Hotel Centre and Google Ads accounts will stop serving ads. You also won’t be able to create new hotel ad campaigns in Hotel Centre and Google Ads based on product data from the unlinked accounts.

How to accept link connections

Accept a link connection from Hotel Centre

  1. Sign in to your Hotel Centre account.
  2. In the navigation menu, select Account settings.
  3. In the 'Google Ads link' table, find the 'Action' column and click Review link request.
  4. Choose from either 'All properties' or 'Only some properties'.
    • If 'Only some properties' was selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the send button enabled.
    • Any major CSV parsing errors will be displayed upon upload. Unrecognised hotel IDs will be saved in case the hotel is matched or added in the future.
  5. Click Approve.
Note: The option to approve will only be available if there are properties present.

How to manage an established connection

Manage an established connection from Hotel Centre
  1. Sign in to your Hotel Centre account.
  2. In the navigation menu, select Account settings.
  3. In the 'Basic settings' tab, under Google Ads links in the 'Action' column, click Manage link.
  4. Choose from either 'All properties', 'Only some properties' or 'No properties (unlink)'.
    • If 'Only some properties' was selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the send button enabled. If you want to edit an existing property list, download the full property list and remove any properties that shouldn't be linked.
    • Any major CSV parsing errors will be displayed upon upload. Unrecognised hotel IDs will be saved in case the hotel is matched or added in the future.
    • If the 'No properties (unlink)' radio button was selected, a prompt asking for verification to proceed will be available. Select Update to proceed to unlink the account.
      Note: If the account is already linked to some properties, both the linked list and full list will be available to download.

Related links

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About Product Linking

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