Learn how to create audiences in GA4 and use them in Google Ads
This article contains the most common kinds of audiences that you might want to create for advertising and analysis. Use these audiences to get started. As you plan your business strategy, refine your audiences to match it.
Lead generation
Marketing objective: Generate leads
Online sales
Marketing objective: Increase online sales
Blog or educational
Marketing objective: Increase awareness
Games app
Marketing objective: Drive apps and mobile growth