Set up keyword templates

Create a keyword template

Sign in to your Search Ads 360 experience.
Navigate to the relevant sub-manager account.
From the page menu, under “Tools & settings”, click the Templates drop-down.
Click Templates.
Click the plus button .
Click + Keyword template.
Follow the instructions in the sections below, starting with Keyword template pre-stage.
Click Continue to complete each stage and proceed to the next one.

For information about configuring dynamic template elements, refer to the articles About custom columns in templates and Configure custom columns in templates.

For dynamic settings, examples based on a flights theme are provided. Click below to view the flights feed table to which they refer.

“Flights” feed table

In this example, the "Flights" feed table contains the following columns of product data supplied by a new Search Ads 360 customer, Example Airways.

Example Airways operates two brands. Albatross Flights sells transatlantic tickets between the US and European destinations, while Golden Eagle Flights markets route tickets within Europe.

The example feed table only contains information for one route for each brand to ease understanding.

Feed column name	Column description	Column value example 1	Column value example 2
"product_id"	Flight origin airport international air transport association (IATA) code –destination airport IATA code	CDignoredLHR	SEA-CDG
"brand"	The brand name for the flight	Golden Eagle Flights	Albatross Flights
"availability"	Flight ticket availability	Available	Not available
"seats_left"	Number of unsold seats on the flight	11	0
"origin_iata"	Flight origin airport’s IATA code	CDG	SEA
"origin_name"	Flight departure location	Paris	Seattle
"origin_country"	Flight origin country’s name	France	USA
"destination _iata"	Flight destination airport´s IATA code	LHR	CDG
"destination_name"	Flight destination´s name	London	Paris
"destination_country"	Flight destination country’s name	UK	France
"price_usd"	The flight price in US dollars	400	900

Click the headings below to learn about each stage in the template creation flow, including stage settings with dynamic content examples.

Keyword template pre-stage

Stage	Panel	Applies to	Settings and descriptions
"Pre-stage”	"New keyword template"		Click Select ad group templates. and select one or more ad-group templates as parent(s) to the keyword template. Note: The data source is inherited from the parent templates. Click Add filter to add filters to modify the feed for your ad groups.

Stage 1 Keyword template settings

Stage	Panel	Settings and descriptions
Stage 1 "Template settings”	"Template name" Required Must be unique at the sub-manager level	Name your keyword template.
	"Ad group templates"	Inherited from pre-stage and not editable.
	"Data source"	Inherited from ad group templates selected in pre-stage. Add filters if required.
	"Multiplier"	Multipliers define the columns from which the unique value combinations are derived. The unique value combinations determine the keyword instances that are generated from keyword templates. You must select feed columns to create one negative keyword for each unique value combination. Click Select multipliers. Select the required multiplier columns from the feed columns. Click Done.
	"Label associations"	Associate existing labels with template-generated campaigns, ad groups, ads, and keywords. Enter static or dynamic values. Learn more about associating labels. Click Add label to enter additional values.
	"Custom dimensions"	Associate existing custom dimension values with template-generated campaigns, ad groups, ads, and keywords. Enter static or dynamic values to match against feed data to determine the custom dimension value to be associated. Learn how to Create and apply custom dimensions. Click "Add custom dimensions data" to select additional custom dimensions to associate values from.
	"Status"	Select Remove, Pause, or No changes to set the template and both new and existing entity statuses when items are no longer found in the feed. If required, select Create keywords in a paused state. If required, select Pause keywords when a condition is met, then create your condition using a custom column. For example: `f:"seats_left" < 1`

Stage 2 Keyword settings

Stage Panel Applies to Settings and descriptions

Stage 2 "Keyword settings”

"Keywords"

For all advertising platforms and client accounts:

Set the keyword by selecting the match type - Broad, Phrase, or Exact - from the drop-down, then enter the keyword text as a custom column.
The keyword can be static or dynamic.
Click Add keyword to enter additional keywords.

For specific advertising platforms and client accounts:

Click "Add a custom setting" to create different keywords by account type or specific client account to better customize your keyword structure.

For example:

Four keyword values are entered as referenced feed columns:

f:"destination_country" - Match type=exact
f:"destination_name" - Match type=broad
f:"origin_country" - Match type=exact
f:"origin_name" - Match type=broad

For keywords, you must select the appropriate columns in Multiplier at Step 1.

Example output:

Exact - France, UK, USA
Broad - Paris, London, Seattle

For keywords, you must select the appropriate columns in Multiplier at Step 1.

"Max CPC"

For all advertising platforms and client accounts:

Set the max CPC by entering a static value or dynamic custom column for Broad, Phrase, and Exact, as applicable.
Click Add keyword to enter additional keywords.

For specific advertising platforms and client accounts:

Click Add a custom setting to create different max CPCs by account type or specific client account to better customize your max CPC structure.

For example:

Inherited, but for a custom setting may be:

f:"price_usd"/1000

"Final URL"

For all advertising platforms and client accounts:

Set the Final URL by entering a static value or dynamic custom column. It must begin with http:// or https:// (recommended).

For specific advertising platform/client accounts:

Click Add a custom setting to create different final URLs by account type or specific client account to better customize your keyword final URL structure.

For example:

"https://example.com" & "/" & f:"brand" & "/" & f:"destination_country" & "/" & f:"origin_name" & "/" & f:"destination_name"

A keyword Final URL is created for each unique value combination generated.

For example:

https://example.com/albatrossflights/france/seattle/paris
https://example.com/goldeneagleflights/uk/paris/london

URLs must start with http:// or https:// (recommended).

A keyword URL is created for each unique value combination generated.

Stage 3 Confirmation

Stage	Panel	Applies to	Settings and descriptions
Stage 3 "Confirmation"	"Keywords preview"		Preview the first 100 keywords. Return to the previous stages to make required changes. Click Create template to create the keyword template.

Was this helpful?

How can we improve it?

Set up keyword templates

Create a keyword template

“Flights” feed table

Keyword template pre-stage

Stage 1 Keyword template settings

Stage 2 Keyword settings

Stage 3 Confirmation

Related links

Was this helpful?

Need more help?

Try these next steps: